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Ghost Rider Vol. 2 Sales Figures

Circulation as Reported in Publishers' Statements of Ownership
Filed with the United States Postal Service

With the number of comics shops exploding in the early 1990s, Marvel revived Ghost Rider, whose previous title had a ten-year run from 1973-83. The boom-era title soon reached a circulation peak previously unseen in the earlier title. (Click to see the figures for Ghost Rider Vol. 1.)

Ghost Rider's 1990s popularity led to two spinoffs, Ghost Rider 2099 and Blaze: Spirit of Vengeance. But sales trailed off extremely fast with the collapse of the industry that decade, and the main title ended in 1998. It would be revived again in the 2000s.
    
Some direct-market only information is available in the monthly reports.

—John Jackson Miller


 

19901991199219931994
Issue Statement appearing in:#23 Mar#36 April#46 Feb#59 Mar
Date of filing:10/1/9110/1/9210/1/9310/1/94
Issues published during year:12121212
Annual subscription price:$21.00$21.00$21.00$23.40
Cover price during year:$1.75$1.75$1.75$1.95
Total Copies PRINTED (avg):370,617475,183424,133280,083
Sales through DEALERS (avg):291,500353,083319,359156,533
Sales by SUBSCRIPTION (avg):2,4174,1173,2831,742
Total PAID circulation (avg):239,917357,200322,642158,275
Samples by MAIL (avg):125250125125
Samples OUTSIDE mail (avg):0000
Total FREE circulation (avg):125250125125
TOTAL DISTRIBUTION:294,042357,450322,767158,400
Copies not distributed (office):250500500500
Copies not distributed (RETURNS):76,325117,233100,867121,183
Reported % Paid/Requested:
% of RUN RETURNED:20.6%24.7%23.8%43.3%
Copies existent:294,292357,950323,267158,900
SELL-THROUGH at RETAIL:64.7%75.2%76.1%56.5%
19951996199719980
Issue Statement appearing in:#69 Jan#79 Nov.!#92 Jan
Date of filing:10/1/9510/1/9610/1/97
Issues published during year:121212
Annual subscription price:$23.40$22.00$23.88
Cover price during year:$1.95$1.50$1.99
Total Copies PRINTED (avg):156,96685,69840,708
Sales through DEALERS (avg):76,22457,60731,636
Sales by SUBSCRIPTION (avg):1,1151,035930
Total PAID circulation (avg):77,33958,64232,566
Samples by MAIL (avg):75060093
Samples OUTSIDE mail (avg):000
Total FREE circulation (avg):75060093
TOTAL DISTRIBUTION:78,08959,24232,659
Copies not distributed (office):500125125
Copies not distributed (RETURNS):78,37726,3817,924
Reported % Paid/Requested:99.0%99.0%99.0%
% of RUN RETURNED:49.9%30.8%19.5%
Copies existent:78,58959,36732,784
SELL-THROUGH at RETAIL:49.3%68.4%80.0%

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Statement history
Marvel first published a Statement in the second year of the title. 1996's Statement was published earlier than normal, creeping back into 1996 itself. The last Statement, for 1997, appeared in the next-to-last issue of the series.