{"id":3685,"date":"2019-01-16T16:00:00","date_gmt":"2019-01-16T16:00:00","guid":{"rendered":""},"modified":"2020-07-30T16:25:45","modified_gmt":"2020-07-30T21:25:45","slug":"the-2018-two-thousand-look-at-1000-top","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2019\/01\/16\/the-2018-two-thousand-look-at-1000-top\/","title":{"rendered":"The 2018 Two Thousand: A look at the 1,000 top-selling comics and graphic novels ordered by comic shops"},"content":{"rendered":"<div style=\"text-align: right;\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2019\/01\/Comichron2018toDate-Final-2.jpg\" width=\"640\" height=\"324\" border=\"0\" data-original-height=\"382\" data-original-width=\"753\" \/><\/div>\n<div style=\"text-align: center;\"><\/div>\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><img decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2019\/01\/2018review-2.gif\" border=\"0\" data-original-height=\"80\" data-original-width=\"160\" \/><\/div>\n<p>With the release of 2018 end-of-year comics orders from <b><a href=\"http:\/\/www.diamondcomics.com\/\">Diamond Comic Distributors<\/a>,<\/b>\u00a0<b>Comichron<\/b> has drawn upon that information to project estimates for the <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2018.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Top Thousand Comics and the Top Thousand Graphic Novels for 2018<\/b><\/a>. The tables are on the page just beneath the image links to individual months.<\/p>\n<p>This year&#8217;s charts have our sorting and searching features implemented, as now do our previous 27 years of annual charts,\u00a0going back to <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/1991.html\"><b>1991<\/b><\/a>. You can find the links to them, along with updated comparatives for how the market as a whole did across that time, by viewing our <a href=\"http:\/\/www.comichron.com\/yearlycomicssales.html\"><b>Yearly Comics Sales<\/b><\/a> page.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2019\/01\/201804-Action1000-2.jpg\" alt=\" Find eBay listings for this issue\" width=\"208\" height=\"320\" border=\"0\" data-original-height=\"1600\" data-original-width=\"1041\" \/><\/span><\/div>\n<p>Led by <a style=\"font-weight: bold;\" href=\"http:\/\/www.ebay.com\/sch\/Modern-Age-1992-Now\/900\/i.html?_from=R40&amp;_nkw=action+comics+1000\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i>Action Comics<\/i> #1000<\/a>,\u00a0the <b>Top Thousand Comics<\/b><br \/>\naccounted for around 50.43\u00a0million copies; we don&#8217;t yet know how many copies Diamond sold altogether. (We&#8217;ll see that when the December data comes out.) This is an increase of 1.5% in units over what the Top Thousand sold in 2017.<\/p>\n<p>Here are the totals for the Top Thousand Comics from the past few years. Diamond did not release figures for 2016, but we calculated\u00a0<b><a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2016.html\">minimum values for the Top Thousand<\/a><\/b> based on known orders and reorders from that year:<\/p>\n<p><a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2010.html\">2010:<\/a> 45.3 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2011.html\">2011:<\/a> 47 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2012.html\">2012:<\/a> 53.43 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2013.html\">2013:<\/a> 52.21 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2014.html\">2014:<\/a> 52.07 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2015.html\">2015:<\/a> 58.59 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2016.html\">2016:<\/a> 59.8 million (minimum, probably slightly higher)<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2017.html\">2017:<\/a> 49.68 million copies<br \/>\n<b><a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2018.html\">2018:<\/a> 50.43 million copies<\/b><\/p>\n<p>As you can see, 2018&#8217;s figure comes in under 2012&#8217;s \u2014 but we know that Diamond sold more comics in 2017 than in 2012, so it may have done so in 2018, too. This is a consequence of the Top Thousand representing a smaller portion of the distributor&#8217;s volume. In full retail<br \/>\ndollars, the Top Thousand Comics likely sold for $213.3 million, a big 11% leap over 2017&#8217;s $190.6 million. That&#8217;s a consequence of the top sellers being so much more expensive; $8 and $10 were not impediments to sales, in many cases.<\/p>\n<p>Almost everything in the Top 100 had &#8220;multiple order codes&#8221; at Diamond,<br \/>\nmeaning there were variant covers or reprints combined into one entry;<br \/>\nsometimes it&#8217;s not a simultaneous variant, but rather a reprint with a different cover.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<p>Breaking down unit sales \u2014 and again employing our estimated minimums for 2016 \u2014 we see a rebound in the higher tiers in 2018, but declines in the midrange and lower-tier sellers, in part a consequence of so many fewer comics (not variants, but unique interiors) being released in the year. The first chart shows what&#8217;s in each bracket; the second is a cumulative measure:<\/p>\n<div style=\"text-align: center;\">\n<div style=\"text-align: left;\"><b>NUMBER OF COMIC BOOK ISSUES SELLING\u00a0<\/b><b><b>THIS MANY COPIES DURING YEAR<\/b><\/b><\/div>\n<p><b><\/b><br \/>\n<b><br \/>\n<\/b><\/p>\n<style type=\"text\/css\">\n table.tableizer-table {<br \/>\n  font-size: 12px;<br \/>\n  border: 1px solid #CCC;<br \/>\n  font-family: Arial, Helvetica, sans-serif;<br \/>\n }<br \/>\n .tableizer-table td {<br \/>\n  padding: 4px;<br \/>\n  margin: 3px;<br \/>\n  border: 1px solid #CCC;<br \/>\n }<br \/>\n .tableizer-table th {<br \/>\n  background-color: #104E8B;<br \/>\n  color: #FFF;<br \/>\n  font-weight: bold;<br \/>\n }<br \/>\n<\/style>\n<table class=\"tableizer-table\" style=\"text-align: center;\">\n<thead>\n<tr class=\"tableizer-firstrow\">\n<th><\/th>\n<th>200,000+<\/th>\n<th>100,000+<\/th>\n<th>75k-100k<\/th>\n<th>50k-75k<\/th>\n<th>25k-50k<\/th>\n<th>10k-25k<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2009<\/td>\n<td>2<\/td>\n<td>39<\/td>\n<td>80<\/td>\n<td>260<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2010<\/td>\n<td>0<\/td>\n<td>26<\/td>\n<td>68<\/td>\n<td>209<\/td>\n<td>652<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2011<\/td>\n<td>3<\/td>\n<td>42<\/td>\n<td>44<\/td>\n<td>257<\/td>\n<td>641<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2012<\/td>\n<td>5<\/td>\n<td>63<\/td>\n<td>66<\/td>\n<td>274<\/td>\n<td>697<\/td>\n<td>1150<\/td>\n<\/tr>\n<tr>\n<td>2013<\/td>\n<td>6<\/td>\n<td>64<\/td>\n<td>114<\/td>\n<td>212<\/td>\n<td>738<\/td>\n<td>1302<\/td>\n<\/tr>\n<tr>\n<td>2014<\/td>\n<td>4<\/td>\n<td>36<\/td>\n<td>68<\/td>\n<td>293<\/td>\n<td>794<\/td>\n<td>1158<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>21<\/td>\n<td>74<\/td>\n<td>72<\/td>\n<td>200<\/td>\n<td>799<\/td>\n<td>1114<\/td>\n<\/tr>\n<tr>\n<td>2016*<\/td>\n<td>11<\/td>\n<td>83<\/td>\n<td>111<\/td>\n<td>261<\/td>\n<td>n.a.<\/td>\n<td>n.a.<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>3<\/td>\n<td>46<\/td>\n<td>50<\/td>\n<td>233<\/td>\n<td>834<\/td>\n<td>1200<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>11<\/td>\n<td>44<\/td>\n<td>77<\/td>\n<td>179<\/td>\n<td>763<\/td>\n<td>1104<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"text-align: left;\"><b>NUMBER OF COMIC BOOK ISSUES SELLING<br \/>\n<span style=\"color: red;\">AT LEAST<\/span> THIS MANY COPIES DURING YEAR<\/b><\/div>\n<\/div>\n<table class=\"tableizer-table\">\n<thead>\n<tr class=\"tableizer-firstrow\">\n<th><\/th>\n<th>200,000+<\/th>\n<th>100,000+<\/th>\n<th>75,000+<\/th>\n<th>50,000+<\/th>\n<th>25,000+<\/th>\n<th>10,000+<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2009<\/td>\n<td>2<\/td>\n<td>39<\/td>\n<td>119<\/td>\n<td>379<\/td>\n<td>n.a.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2010<\/td>\n<td>0<\/td>\n<td>26<\/td>\n<td>94<\/td>\n<td>303<\/td>\n<td>955<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2011<\/td>\n<td>3<\/td>\n<td>42<\/td>\n<td>86<\/td>\n<td>343<\/td>\n<td>984<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2012<\/td>\n<td>5<\/td>\n<td>63<\/td>\n<td>129<\/td>\n<td>403<\/td>\n<td>1100<\/td>\n<td>2250<\/td>\n<\/tr>\n<tr>\n<td>2013<\/td>\n<td>6<\/td>\n<td>64<\/td>\n<td>178<\/td>\n<td>390<\/td>\n<td>1128<\/td>\n<td>2430<\/td>\n<\/tr>\n<tr>\n<td>2014<\/td>\n<td>4<\/td>\n<td>40<\/td>\n<td>108<\/td>\n<td>401<\/td>\n<td>1195<\/td>\n<td>2353<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>21<\/td>\n<td>95<\/td>\n<td>167<\/td>\n<td>367<\/td>\n<td>1166<\/td>\n<td>2280<\/td>\n<\/tr>\n<tr>\n<td>2016*<\/td>\n<td>11<\/td>\n<td>94<\/td>\n<td>205<\/td>\n<td>466<\/td>\n<td>n.a.<\/td>\n<td>n.a.<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>3<\/td>\n<td>49<\/td>\n<td>99<\/td>\n<td>332<\/td>\n<td>1166<\/td>\n<td>2366<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>11<\/td>\n<td>55<\/td>\n<td>132<\/td>\n<td>311<\/td>\n<td>1074<\/td>\n<td>2178<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<p>2018 actually wound up better than 2014 when it came to the number of comics moving more than 100,000 copies. But the number selling between 50,000 and 75,000 copies is the lowest it&#8217;s been this decade.<\/p>\n<p><b>(Update: <\/b>I was asked about variants.\u00a0Fully 870 of the 1,000 bestselling issues in 2018 had multiple covers; 464 of the top 500, and 97 out of the top 100. That&#8217;s 87%, 93%, and 97%. It&#8217;s not localized to any one publisher; every single one with issues in the Top 1000 had some with variants. In 2018, it was standard.)<\/p>\n<p>Every year we also add a number of items to the <b><a href=\"http:\/\/www.comichron.com\/vitalstatistics\/topcomicsdecade2010s.html\" target=\"\" rel=\"noopener noreferrer\">Top Comics of the Decade<\/a><\/b> and the <b><a href=\"http:\/\/www.comichron.com\/vitalstatistics\/topcomics2000s.html\">Top Comics of the Century<\/a><\/b> (So Far, in each case) lists. A large number of new entrants, this time: The year 2018 added 21 comics to the 300 bestselling comics of the 2010s, with <i>Action<\/i>\u00a0#1000 placing fifth, behind 2015&#8217;s <b><a href=\"http:\/\/www.ebay.com\/sch\/Modern-Age-1992-Now\/900\/i.html?_from=R40&amp;_nkw=star+Wars+1+2015\"><i>Star Wars<\/i> #1<\/a><\/b>, 2014&#8217;s <b><a href=\"http:\/\/www.ebay.com\/sch\/Modern-Age-1992-Now\/900\/i.html?_from=R40&amp;_nkw=amazing+spider-Man+1+2014\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i>Amazing Spider-Man<\/i> #1<\/a><\/b>, 2015&#8217;s <b><a href=\"http:\/\/www.ebay.com\/sch\/Modern-Age-1992-Now\/900\/i.html?_from=R40&amp;_nkw=secret+wars+1+2015\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i>Secret Wars<\/i> #1<\/a><\/b>, and 2009&#8217;s <b><a href=\"http:\/\/www.ebay.com\/sch\/Modern-Age-1992-Now\/900\/i.html?_from=R40&amp;_nkw=amazing+spider-Man+583+2009\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Amazing Spider-Man<\/i> #583<\/a><\/b>. It also added 34 comics to the 300 bestselling comics of the 21st Century, with <i>Action<\/i>\u00a0#1000 placing fourth.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2019\/01\/Comichron2018toDateTPB-Final-2.jpg\" width=\"640\" height=\"326\" border=\"0\" data-original-height=\"384\" data-original-width=\"753\" \/><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2019\/01\/InfinityGauntlet-2.jpeg\" alt=\" Find this book at TFAW\" width=\"208\" height=\"320\" border=\"0\" data-original-height=\"384\" data-original-width=\"250\" \/><\/span><\/div>\n<p>The<br \/>\n<b>Top Thousand<\/b> <b>Graphic Novels,<\/b> led by <b><i><a href=\"http:\/\/shrsl.com\/1e47b\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Infinity Gauntlet<\/a><\/i><\/b>, went for $58.2 million. This is a major 20% drop from 2017&#8217;s\u00a0$73.19 million.<\/p>\n<p>2011: $58.4 million<br \/>\n2012: $71.4 million<br \/>\n2013: $79.03 million<br \/>\n2014: $81.19 million<br \/>\n2015: $81.46 million<br \/>\n2016: $69.48 million (minimum, likely a good deal higher)<br \/>\n2017: $73.19 million<br \/>\n<b>2018: $58.2 million<\/b><\/p>\n<p>That brings the year down just below what it was in 2011. Accounting for the difference: a lot of money was tied up in comics this year, which beat their 2017 performance, and the <b><i>Walking Dead <\/i><\/b>factor appears to have faded from what it was in previous years.\u00a0It&#8217;s also likely many of the graphic novels are still being sold to retailers, just not necessarily by Diamond.<\/p>\n<p>Overall graphic novel sales were reported by Diamond to be down only 6.6%, which tells us that the long tail is where more of the business is being done. It&#8217;s just that the bestsellers of 2018 weren&#8217;t as popular; more of the sales went to a wider variety of books.<\/p>\n<p>Combined,<br \/>\nthe Top<br \/>\nThousand Comics and Top Thousand Graphic Novel lists account for more than half of all the orders by dollars Diamond received for print products in<br \/>\n2018, a slight increase.<\/p>\n<p>Who published the Top Thousand Comics this year? Here&#8217;s the breakdown:<\/p>\n<div style=\"text-align: center;\"><b>Marvel: 535<\/b> (+33)<\/div>\n<div style=\"text-align: center;\"><b>DC: 399<\/b> (-60)<\/div>\n<div style=\"text-align: center;\"><b>Image: 52<\/b> (+23)<br \/>\n<b>Boom: 3<\/b> (+3)<\/div>\n<div style=\"text-align: center;\"><b>Dark Horse: 3 <\/b>(unchanged)<br \/>\n<b>IDW: 3<\/b>\u00a0(+1)<\/p>\n<div style=\"text-align: center;\"><\/div>\n<p><b style=\"font-weight: bold;\">Valiant: 2<\/b> (-1)<br \/>\n<b>Archie: 1\u00a0<\/b>(+1)<br \/>\n<b>Dynamite: 1<\/b> (unchanged)<\/p>\n<div style=\"text-align: center;\"><b>Oni: 1<\/b> (+1)<\/div>\n<div style=\"text-align: center;\"><b><br \/>\n<\/b><br \/>\n<b><br \/>\n<\/b><\/div>\n<div style=\"text-align: left;\">\n<div style=\"text-align: left;\"><b>DC<\/b>, which published many fewer comics in 2018, saw the biggest drop, with gains to <b>Marvel<\/b> and <b>Image<\/b>. Titan dropped out of the list.<\/div>\n<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">And here&#8217;s the publisher breakdown of the Top Thousand Graphic Novels. Those with 10 or more entries:<\/div>\n<div style=\"text-align: center;\"><b>Marvel: 312<\/b>\u00a0(+8)<\/p>\n<div style=\"text-align: center;\"><\/div>\n<p><b>DC: 277<\/b> (-29)<\/p>\n<div style=\"text-align: center;\"><b>Image: 190 <\/b>(+2)<\/div>\n<div style=\"text-align: center;\">\u00a0<b>Viz: 58<\/b>\u00a0(+17)<br \/>\n<b>Dark Horse: 50<\/b> (unchanged)<\/p>\n<div style=\"text-align: center;\">\n<div style=\"text-align: center;\"><b>Boom: 30<\/b>\u00a0(+8)<\/div>\n<p><b>IDW: 14<\/b> (-4)<\/p>\n<\/div>\n<div style=\"text-align: center;\"><b>Oni:<\/b> <b>14<\/b> (unchanged)<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">Big move for <b>Viz<\/b>, moving into fourth, with Marvel passing DC.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">So that&#8217;s the year that was. December data will be on the way later.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the release of 2018 end-of-year comics orders from Diamond Comic Distributors,\u00a0Comichron has drawn upon that information to project estimates for the Top Thousand Comics and the Top Thousand Graphic Novels for 2018. The tables are on the page just beneath the image links to individual months. This year&#8217;s charts have our sorting and searching &#8230; <a title=\"The 2018 Two Thousand: A look at the 1,000 top-selling comics and graphic novels ordered by comic shops\" class=\"read-more\" href=\"https:\/\/comichron.com\/blog\/2019\/01\/16\/the-2018-two-thousand-look-at-1000-top\/\" aria-label=\"Read more about The 2018 Two Thousand: A look at the 1,000 top-selling comics and graphic novels ordered by comic shops\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":3686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[31,21],"class_list":["post-3685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2018-sales","tag-diamond-annual-reports"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/3685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=3685"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/3685\/revisions"}],"predecessor-version":[{"id":6212,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/3685\/revisions\/6212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/3686"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=3685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=3685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=3685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}