{"id":3917,"date":"2018-04-14T00:40:00","date_gmt":"2018-04-14T00:40:00","guid":{"rendered":""},"modified":"2020-07-30T17:21:12","modified_gmt":"2020-07-30T22:21:12","slug":"25-years-ago-superman-rises-from-dead","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2018\/04\/14\/25-years-ago-superman-rises-from-dead\/","title":{"rendered":"25 years ago: Superman rises from the dead \u2014 and sparks the biggest month in comics history"},"content":{"rendered":"<div style=\"text-align: right;\"><\/div>\n<p><span style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2018\/04\/199304-1-Adventures500CS-1.jpg\" alt=\" Find this issue on eBay\" width=\"206\" height=\"320\" border=\"0\" data-original-height=\"621\" data-original-width=\"400\" \/><\/span>This slipped a lot of calendars, but Superman\u2019s rise from the dead began 25 years ago today (that\u2019s when <b><a href=\"http:\/\/www.ebay.com\/sch\/Modern-Age-1992-Now\/900\/i.html?_from=R40&amp;_nkw=adventures+of+superman+500\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i>Adventures of Superman<\/i> #500<\/a> <\/b>apparently left the warehouse; on-sale was both April 14 and April 15, as distributors were moving New Comic Book Day from Thursday to Wednesday).<\/p>\n<p>In observance of the event, I posted the <b><a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/1993\/1993-04Diamond.html\">Diamond sales charts for April 1993<\/a><\/b> \u2014 skipping back a year or so to get to them \u2014and worked up some industry-wide estimates for this very important month in the history of the business. April 1993 has long been believed by me to be as the top month in the history of the business in dollar terms \u2014 48 million copies to the Direct Market alone, totaling more than $100 million; the highest estimates for the 1950s wouldn\u2019t get to $100 million in a single month, even adjusted for inflation.<\/p>\n<p>Of course, many of the comics in the chart didn\u2019t come out, and many of the retailers didn\u2019t survive to pay for them.\u00a0But it was the peak month historically in sales by publishers. Click below to check out <b><a href=\"https:\/\/youtu.be\/L-Mbe62HnBY\">my video tour of the estimates<\/a><\/b>.<\/p>\n<div style=\"text-align: center;\"><a style=\"clear: left; margin-bottom: 1em; margin-right: 1em;\" href=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2018\/04\/199304-1-Adventures500CS-1.jpg\"><iframe loading=\"lazy\" class=\"YOUTUBE-iframe-video\" src=\"https:\/\/www.youtube.com\/embed\/L-Mbe62HnBY?feature=player_embedded\" width=\"320\" height=\"266\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-thumbnail-src=\"https:\/\/i.ytimg.com\/vi\/L-Mbe62HnBY\/0.jpg\"><\/iframe><\/a><\/div>\n<div>\nRegarding the estimates, which are not for Diamond but the industry overall \u2014 they\u2019re <b><i>much<\/i><\/b> rougher than we usually do, in part because in the multi-distributor era there is no single number that can be plugged into a Diamond chart which will work for every title and every publisher overall. Availability and discounts varied too much from distributor to distributor. The estimates will be updated as more research is completed.<\/p>\n<p>The eventual goal is to have separate charts for all distributors that published them, with an overarching chart collating known data each month. Hopefully that\u2019ll be done before the 50th anniversary rolls around!<\/p>\n<p>Finally, and completely coincidentally, Comichron is quoted in <b><a href=\"https:\/\/www.nytimes.com\/2018\/04\/13\/business\/superman-marvel-bendis.html\" target=\"_blank\" rel=\"noopener noreferrer\">a piece about Superman<\/a><\/b> in this Sunday&#8217;s <b><i>New York Times<\/i><\/b> Business section.<\/p>\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><i>\u00a0<\/i><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This slipped a lot of calendars, but Superman\u2019s rise from the dead began 25 years ago today (that\u2019s when Adventures of Superman #500 apparently left the warehouse; on-sale was both April 14 and April 15, as distributors were moving New Comic Book Day from Thursday to Wednesday). In observance of the event, I posted the &#8230; <a title=\"25 years ago: Superman rises from the dead \u2014 and sparks the biggest month in comics history\" class=\"read-more\" href=\"https:\/\/comichron.com\/blog\/2018\/04\/14\/25-years-ago-superman-rises-from-dead\/\" aria-label=\"Read more about 25 years ago: Superman rises from the dead \u2014 and sparks the biggest month in comics history\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":3918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[14,4,5,43,44],"class_list":["post-3917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-1990s-sales","tag-dc-comics","tag-diamond-comic-distributors","tag-speculation","tag-superman"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/3917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=3917"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/3917\/revisions"}],"predecessor-version":[{"id":6268,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/3917\/revisions\/6268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/3918"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=3917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=3917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=3917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}