{"id":4062,"date":"2018-01-15T23:36:00","date_gmt":"2018-01-15T23:36:00","guid":{"rendered":""},"modified":"2020-07-30T17:56:20","modified_gmt":"2020-07-30T22:56:20","slug":"the-2017-two-thousand-look-at-1000-top","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2018\/01\/15\/the-2017-two-thousand-look-at-1000-top\/","title":{"rendered":"The 2017 Two Thousand: A look at the 1,000 top-selling comics and graphic novels ordered by comic shops"},"content":{"rendered":"<div style=\"text-align: right;\">\n<i><span style=\"font-size: small; font-weight: bold;\"><span style=\"font-family: 'arial' , 'helvetica' , sans-serif;\"><br \/>\n<\/span><\/span><\/i><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2018\/01\/Comichron2017final-1.jpg\" width=\"640\" height=\"328\" border=\"0\" data-original-height=\"386\" data-original-width=\"753\" \/><\/div>\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2018\/01\/2017review-4.gif\" border=\"0\" data-original-height=\"80\" data-original-width=\"160\" \/>With the release of December comics orders from <a href=\"http:\/\/www.diamondcomics.com\/\"><b>Diamond Comic Distributors<\/b><\/a> \u2014 and our subsequent <a href=\"http:\/\/blog.comichron.com\/2018\/01\/december-2017-estimates-online-diamond.html\"><b>analysis of<\/b><\/a> and <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2017\/2017-12.html\"><b>estimates for<\/b> <b>December 2017<\/b> <b>comics sales<\/b><\/a> now posted \u2014 <b>Comichron<\/b> has drawn upon that information to project estimates for the <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2017.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Top Thousand Comics and the Top Thousand Graphic Novels for 2017<\/b><\/a>. The tables are on the page just beneath the image links to individual months.<\/p>\n<p>This year&#8217;s charts have our sorting and searching features implemented, as now do our previous 26 years of annual charts,\u00a0going back to <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/1991.html\"><b>1991<\/b><\/a>. You can find the links to them, along with updated comparatives for how the market as a whole did across that time, by viewing our <a href=\"http:\/\/www.comichron.com\/yearlycomicssales.html\"><b>Yearly Comics Sales<\/b><\/a> page.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2018\/01\/201709-1-MarvelLegacy1-1.jpg\" alt=\" See listings for this issue on eBay\" border=\"0\" data-original-height=\"300\" data-original-width=\"200\" \/><\/span><\/div>\n<p>Led by <b><a href=\"http:\/\/www.ebay.com\/sch\/Modern-Age-1992-Now\/900\/i.html?_from=R40&amp;_nkw=comic+book+1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i>Marvel Legacy<\/i> #1<\/a><\/b>,\u00a0the <b>Top Thousand Comics<\/b><br \/>\naccounted for around 49.68 million copies; Diamond reported it sold 89.44 million copies altogether, so that&#8217;s about 55% of all copies.<br \/>\nThat fraction is down from around three-fifths two years ago, and underscores the degree to which the charts have gotten less top-heavy. It&#8217;s also a reason why Diamond shifted to reporting the Top 500 comics monthly; the market is fragmented such that more sales are outside the top portions of the charts.<\/p>\n<p>Here are the totals for the Top Thousand Comics from the past few years. Diamond did not release figures for 2016, but we calculated\u00a0<b><a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2016.html\">minimum values for the Top Thousand<\/a><\/b> based on known orders and reorders from that year:<\/p>\n<p><a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2010.html\">2010:<\/a> 45.3 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2011.html\">2011:<\/a> 47 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2012.html\">2012:<\/a> 53.43 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2013.html\">2013:<\/a> 52.21 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2014.html\">2014:<\/a> 52.07 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2015.html\">2015:<\/a> 58.59 million copies<br \/>\n<a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2016.html\">2016:<\/a> 59.8 million (minimum, probably slightly higher)<br \/>\n<b><a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2017.html\">2017:<\/a> 49.68 million copies<\/b><\/p>\n<p>As you can see, 2017&#8217;s figure comes in under 2012&#8217;s \u2014 but we already know that Diamond sold more comics in 2017 than in 2012, so this is again a consequence of the Top Thousand representing a smaller portion of the distributor&#8217;s volume. In full retail<br \/>\ndollars, the Top Thousand Comics likely sold for $190.6 million, just a smidge under the 2012 figure; the same observation applies.<\/p>\n<p>Almost everything in the Top 100 had &#8220;multiple order codes&#8221; at Diamond,<br \/>\nmeaning there were variant covers or reprints combined into one entry;<br \/>\nsometimes it&#8217;s not a simultaneous variant, but rather a reprint with a different cover. Very standard, by now.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<p>Breaking down unit sales \u2014 and again employing our estimated minimums for 2016 \u2014 we see clearly the troubles\u00a0in the higher tiers in 2017. The first chart shows what&#8217;s in each bracket; the second is a cumulative measure:<\/p>\n<div style=\"text-align: center;\">\n<div style=\"text-align: left;\"><b>NUMBER OF COMIC BOOK ISSUES SELLING\u00a0<\/b><b><b>THIS MANY COPIES DURING YEAR<\/b><\/b><\/div>\n<p><b><\/b><br \/>\n<b><br \/>\n<\/b><\/p>\n<style type=\"text\/css\">\n table.tableizer-table {<br \/>\n  font-size: 12px;<br \/>\n  border: 1px solid #CCC;<br \/>\n  font-family: Arial, Helvetica, sans-serif;<br \/>\n }<br \/>\n .tableizer-table td {<br \/>\n  padding: 4px;<br \/>\n  margin: 3px;<br \/>\n  border: 1px solid #CCC;<br \/>\n }<br \/>\n .tableizer-table th {<br \/>\n  background-color: #104E8B;<br \/>\n  color: #FFF;<br \/>\n  font-weight: bold;<br \/>\n }<br \/>\n<\/style>\n<table class=\"tableizer-table\" style=\"text-align: center;\">\n<thead>\n<tr class=\"tableizer-firstrow\">\n<th><\/th>\n<th>200,000+<\/th>\n<th>100,000+<\/th>\n<th>75k-100k<\/th>\n<th>50k-75k<\/th>\n<th>25k-50k<\/th>\n<th>10k-25k<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2009<\/td>\n<td>2<\/td>\n<td>39<\/td>\n<td>80<\/td>\n<td>260<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2010<\/td>\n<td>0<\/td>\n<td>26<\/td>\n<td>68<\/td>\n<td>209<\/td>\n<td>652<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2011<\/td>\n<td>3<\/td>\n<td>42<\/td>\n<td>44<\/td>\n<td>257<\/td>\n<td>641<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2012<\/td>\n<td>5<\/td>\n<td>63<\/td>\n<td>66<\/td>\n<td>274<\/td>\n<td>697<\/td>\n<td>1150<\/td>\n<\/tr>\n<tr>\n<td>2013<\/td>\n<td>6<\/td>\n<td>64<\/td>\n<td>114<\/td>\n<td>212<\/td>\n<td>738<\/td>\n<td>1302<\/td>\n<\/tr>\n<tr>\n<td>2014<\/td>\n<td>4<\/td>\n<td>36<\/td>\n<td>68<\/td>\n<td>293<\/td>\n<td>794<\/td>\n<td>1158<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>21<\/td>\n<td>74<\/td>\n<td>72<\/td>\n<td>200<\/td>\n<td>799<\/td>\n<td>1114<\/td>\n<\/tr>\n<tr>\n<td>2016*<\/td>\n<td>11<\/td>\n<td>83<\/td>\n<td>111<\/td>\n<td>261<\/td>\n<td>n.a.<\/td>\n<td>n.a.<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>3<\/td>\n<td>46<\/td>\n<td>50<\/td>\n<td>233<\/td>\n<td>834<\/td>\n<td>1200<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"text-align: left;\"><b>NUMBER OF COMIC BOOK ISSUES SELLING<br \/>\n<span style=\"color: red;\">AT LEAST<\/span> THIS MANY COPIES DURING YEAR<\/b><\/div>\n<\/div>\n<table class=\"tableizer-table\">\n<thead>\n<tr class=\"tableizer-firstrow\">\n<th><\/th>\n<th>200,000+<\/th>\n<th>100,000+<\/th>\n<th>75,000+<\/th>\n<th>50,000+<\/th>\n<th>25,000+<\/th>\n<th>10,000+<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2009<\/td>\n<td>2<\/td>\n<td>39<\/td>\n<td>119<\/td>\n<td>379<\/td>\n<td>n.a.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2010<\/td>\n<td>0<\/td>\n<td>26<\/td>\n<td>94<\/td>\n<td>303<\/td>\n<td>955<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2011<\/td>\n<td>3<\/td>\n<td>42<\/td>\n<td>86<\/td>\n<td>343<\/td>\n<td>984<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2012<\/td>\n<td>5<\/td>\n<td>63<\/td>\n<td>129<\/td>\n<td>403<\/td>\n<td>1100<\/td>\n<td>2250<\/td>\n<\/tr>\n<tr>\n<td>2013<\/td>\n<td>6<\/td>\n<td>64<\/td>\n<td>178<\/td>\n<td>390<\/td>\n<td>1128<\/td>\n<td>2430<\/td>\n<\/tr>\n<tr>\n<td>2014<\/td>\n<td>4<\/td>\n<td>40<\/td>\n<td>108<\/td>\n<td>401<\/td>\n<td>1195<\/td>\n<td>2353<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>21<\/td>\n<td>95<\/td>\n<td>167<\/td>\n<td>367<\/td>\n<td>1166<\/td>\n<td>2280<\/td>\n<\/tr>\n<tr>\n<td>2016*<\/td>\n<td>11<\/td>\n<td>94<\/td>\n<td>205<\/td>\n<td>466<\/td>\n<td>n.a.<\/td>\n<td>n.a.<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>3<\/td>\n<td>49<\/td>\n<td>99<\/td>\n<td>332<\/td>\n<td>1166<\/td>\n<td>2366<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<p>The dearth of hits isn&#8217;t as bad as it appears in 2017, because of Diamond&#8217;s practice of listing variants with different cover prices as separate entries; in truth, there are five books above 200,000 copies when <b><i>Doomsday Clock <\/i>#1 <\/b>and<b> <i>Batman<\/i> #21<\/b>&#8216;s versions are fused. Taking the chart as is, however, just 99 comics topped 75,000 copies in 2017, less than half the sum projected as the minimum for 2016, when Marvel was doing better and when DC had its Rebirth launches.<\/p>\n<p>And yet, the industry was still moving the same number of different titles, we can see: 2015 was a much better year than 2017, and yet retailers ordered at least 25,000 copies of the same number of titles, 1,166, in each year.<\/p>\n<p>Every year we also add a number of items to the <b><a href=\"http:\/\/www.comichron.com\/vitalstatistics\/topcomicsdecade2010s.html\" target=\"\" rel=\"noopener noreferrer\">Top Comics of the Decade<\/a><\/b> and the <b><a href=\"http:\/\/www.comichron.com\/vitalstatistics\/topcomics2000s.html\">Top Comics of the Century<\/a><\/b> (So Far, in each case) lists. As you might expect \u2014 especially in a year with no Loot Crate activity \u2014 a smaller number of new entrants made the lists, and at lower ranks. The year 2017 added 26 comics to the 300 bestselling comics of the 2010s, with <i>Marvel Legacy<\/i> #1 placing 20th, and 15 comics to the 300 bestselling comics of the 21st Century, with <i>Marvel Legacy<\/i> #1 placing 25th.<\/p>\n<p><span style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2018\/01\/GNSaga7-1.jpg\" alt=\"Find this book at TFAW\" border=\"0\" data-original-height=\"308\" data-original-width=\"200\" \/><\/span>The<br \/>\n<b>Top Thousand<\/b> <b>Graphic Novels,<\/b> led by <b><i><a href=\"http:\/\/shrsl.com\/qit5\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Saga Vol. 7<\/a><\/i>,<\/b> went for $73.19 million. We again counted up all the graphic novels Diamond reported in 2016 to come up with a minimum for that year, and for this category the estimate is definitely too low, since graphic novels sell every month of the year but only a few get to chart every month. It&#8217;s probably more like $80 million.<\/p>\n<p>2011: $58.4 million<br \/>\n2012: $71.4 million<br \/>\n2013: $79.03 million<br \/>\n2014: $81.19 million<br \/>\n2015: $81.46 million<br \/>\n2016: $69.48 million (minimum, likely a good deal higher)<br \/>\n<b>2017: $73.19 million<\/b><\/p>\n<p>Combined,<br \/>\nthe Top<br \/>\nThousand Comics and Top Thousand Graphic Novel lists account for only a little over 50% of all the orders by dollars Diamond received for print products in<br \/>\n2017. That&#8217;s again a drop, down from around 55% in 2015.\u00a0As they were earlier this decade, the the<br \/>\ntop-selling books accounted for less of the pie; unlike earlier this decade, the pie didn&#8217;t grow in 2017.<\/p>\n<p>Who published the Top Thousand Comics this year? Here&#8217;s the breakdown:<\/p>\n<div style=\"text-align: center;\"><b>Marvel: 502<\/b><\/div>\n<div style=\"text-align: center;\"><b>DC: 459<\/b><\/div>\n<div style=\"text-align: center;\"><b>Image: 29<\/b><\/div>\n<div style=\"text-align: center;\"><b>Dark Horse: 3<\/b><br \/>\n<b><b>Valiant: 3<\/b><\/b><br \/>\n<b>IDW: 2<\/b><\/p>\n<div style=\"text-align: center;\"><b>Dynamite: 1<\/b><br \/>\n<b>Titan: 1<\/b><\/div>\n<div style=\"text-align: center;\"><b>\u00a0<\/b><\/div>\n<div style=\"text-align: left;\">I don&#8217;t want to compare these with the provisional 2016 list, but versus 2015 diversity in the table took a huge hit, with many fewer publishers represented and <b>Image<\/b>&#8216;s share cut down.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">And here&#8217;s the publisher breakdown of the Top Thousand Graphic Novels. Those with 10 or more entries:<\/div>\n<div style=\"text-align: center;\"><b>DC: 306<\/b><\/p>\n<div style=\"text-align: center;\"><b>Marvel: 304<\/b><\/p>\n<div style=\"text-align: center;\"><b>Image: 188<\/b><\/div>\n<\/div>\n<div style=\"text-align: center;\"><b>Dark Horse: 50<\/b><\/p>\n<div style=\"text-align: center;\">\u00a0<b>Viz: 41<\/b><br \/>\n<b>IDW: 18<\/b><\/div>\n<div style=\"text-align: center;\"><b><b>Boom: 22<\/b><\/b><\/div>\n<p><b>Oni:<\/b> <b>14<\/b><br \/>\n<b>Archie: 10<\/b><\/p>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">I again don&#8217;t want to compare these with the provisional 2016 list, but versus 2015 there are fewer publishers with 10 or more titles. Marvel, Image, and Viz have more entries on the list this time, with Marvel nearly catching DC.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">So that&#8217;s the year that was. There are a few more housekeeping things to do on the site to update it with 2017&#8217;s data (and of course, I have many previous years&#8217; information that I&#8217;ll be posting soon). In the meantime, on to 2018 \u2014 and hopefully better weather, sales and otherwise!<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the release of December comics orders from Diamond Comic Distributors \u2014 and our subsequent analysis of and estimates for December 2017 comics sales now posted \u2014 Comichron has drawn upon that information to project estimates for the Top Thousand Comics and the Top Thousand Graphic Novels for 2017. The tables are on the page &#8230; <a title=\"The 2017 Two Thousand: A look at the 1,000 top-selling comics and graphic novels ordered by comic shops\" class=\"read-more\" href=\"https:\/\/comichron.com\/blog\/2018\/01\/15\/the-2017-two-thousand-look-at-1000-top\/\" aria-label=\"Read more about The 2017 Two Thousand: A look at the 1,000 top-selling comics and graphic novels ordered by comic shops\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":4063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[39,21],"class_list":["post-4062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2017-sales","tag-diamond-annual-reports"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=4062"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4062\/revisions"}],"predecessor-version":[{"id":6299,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4062\/revisions\/6299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/4063"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=4062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=4062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=4062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}