{"id":4073,"date":"2018-01-12T17:37:00","date_gmt":"2018-01-12T17:37:00","guid":{"rendered":""},"modified":"2020-07-30T17:58:16","modified_gmt":"2020-07-30T22:58:16","slug":"weak-december-puts-2017-comic-shop","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2018\/01\/12\/weak-december-puts-2017-comic-shop\/","title":{"rendered":"Weak December puts 2017 comic shop orders down 10%; big drop, but from a lofty perch"},"content":{"rendered":"
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\nIn the 21st Century, growth \u2014 and sometimes rapid growth \u2014 in the comics Direct Market has often been the rule. Following the complete collapse of the mid- and late-1990s, retailer orders for comic books and graphic novels increased in 2001-2008 and from 2012-2016, broken up with a three-year recessionary period turned around in mid-2011 by DC’s “New 52.”<\/p>\n

That’s 13 “up” years out of 16, and 2011 just barely missed. (Click to see all our yearly results.<\/a><\/b>) Looking more closely, however, some of those growth years were, themselves, close-run things; it was the case in most of the first decade of the 2000s that whenever periodicals saw temporary downturns, the monumental growth of graphic novels saved the day.<\/p>\n

\"See<\/span><\/div>\n

That did not happen in 2017, with graphic novels and periodicals down about equally. The absence of that moderating factor \u2014 plus the lofty level the market was at from all those growth years \u2014 combined with a weak December to send\u00a0comics shop orders of comics, graphic novels, and magazines down 10% for the year, according to the December report released today by Diamond Comic Distributors<\/a><\/b>. The tables are below. (Click also to see our December charts page<\/a><\/b>, which will be updated as more information is processed. We also have a 2017 page<\/a><\/b> with the projected best-sellers through November; our final tallies will go there.) Comichron estimates the total yearly\u00a0orders to be worth $522.25 million at full retail, a $58.65 million decline. That\u2019s the loss of more than a month\u2019s worth of sales at the previous heated pace.<\/p>\n

That heated pace, as mentioned above, is relevant: Diamond reports that the year was still its fourth best for sales to retailers, and my estimates corroborate that: 2014 through 2016 had orders of $540 million, $579 million, and $581 million respectively. 2017 is still up 26% from 2011, nearly $109 million. The altitude\u2019s such that even a significant pullback \u2014 and a 10% drop is likely the worst since 1998 \u2014 still keeps the market at a higher level than it\u2019s been at for most of the 21st Century. Comichron calculates the number of comic books ordered in 2017 to be 89.44 million, a figure confirmed in Diamond\u2019s release; that number, while off, is better than anything from the first dozen years of the century. Add to that the likely prospects for at least a slight increase in graphic novel sales in 2017 outside the Direct Market, and the long-term positive prospects for the medium likely remain unaltered.<\/p>\n

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It\u2019s the current year-to-year and month-to-month that concerns the businesses involved most, of course \u2014 and there, again, the picture was not improved by December. December 2016, as I\u2019d noted before, had been off 15%, near the start of the market\u2019s downturn; December 2017 matched that figure. Its $38.48 million in comics and graphic novels ordered by retailers was the lowest monthly total since February 2014, and the 6.23 million comics ordered was the lowest sum since January 2012. The aggravating factor was a much decreased number of new comics offered to market: 447 new comics was the lightest new release slate since April 2016. Graphic novel releases were up, though Image only offered 10 new ones, half its July pace. Publishers appear to have shifted into their winter crouch early.<\/p>\n

Earlier in the year, Marvel had been responsible for the full loss in 2017; as reported here when it happened, that shifted when the comparatives began to include DC\u2019s Rebirth months from 2016. The result is that the rest of the market was down 8% for the year, and DC 9%; we still have Image up slightly for the year, and Dynamite by close to 10%, but those were the bright spots.<\/p>\n

That said, even with the state of play, DC managed to beat its December 2016 sales, thanks to Doomsday Clock<\/i> #2<\/b>,<\/a> Dark Nights<\/i><\/b>, and the other current chart toppers that helped it to take the market share lead for the month. DC entered 2018, then, with some momentum.<\/p>\n

The comparatives:<\/p>\n