{"id":4128,"date":"2017-11-13T16:00:00","date_gmt":"2017-11-13T16:00:00","guid":{"rendered":""},"modified":"2020-07-30T18:11:46","modified_gmt":"2020-07-30T23:11:46","slug":"october-2017-comics-sales-estimates","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2017\/11\/13\/october-2017-comics-sales-estimates\/","title":{"rendered":"October 2017 comics sales estimates: Metal #3 near 159k copies, four over 100k"},"content":{"rendered":"
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October brought the restoration of many Marvel titles’ legacy numberings<\/a><\/b> (as well as the creation of several legacy titles through the cobbling-together of multiple miniseries) as part of its Legacy<\/a><\/b> event. The promotion, which required retailers to meet certain thresholds to order special lenticular covers, helped Marvel and the Direct Market’s orders increase 5% over September, but paled in comparison to sales from the previous October<\/a><\/b>, the Rebirth-driven second-strongest month of 2016. Click to see comics order estimates for October 2017.<\/a><\/b><\/p>\n

Many fewer new comics were released this October versus the year before, however: 484, down 8% or 52 comics from the year previous. Perhaps owing to Legacy, Marvel’s release slate was its smallest in a long time; Marvel released 81 new comic books, its fewest since February 2016<\/b><\/a> and eight fewer than it released last October. The 7.62 million comic books retailers ordered, while nearly identical to orders from the previous two months, was off 21% from 2016’s overstuffed October; that shortfall likely drops to 18% with the Loot Crate book from that month removed. Marvel’s Thor<\/i> #700<\/a><\/b> was its top seller, in advance of the release of the popular film, Thor: Ragnarok<\/i><\/b>.
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The Dark Multiverse<\/b> event at DC \u2014 including Dark Nights: Metal <\/i>#3<\/a><\/b> (with North American shipments of 158,700 copies) and various Batman specials \u2014 dominated the top 10; orders continued to come in for Dark Nights: Metal<\/i> #1<\/a><\/b>, bringing it above 271,000 copies. It remains second on the list of top-sellers for 2017<\/a><\/b>. While the Marvel Legacy lenticular covers were priced identically with their normal counterparts and thus combined in rankings by Diamond, two DC issues had different prices and were not. With orders fused, Action Comics<\/i> #989<\/a><\/b> and #990<\/a><\/b> would have placed 9th and 12th respectively.<\/p>\n

Mister Miracle<\/a><\/b><\/i>, one of September’s most heavily reordered books, saw orders off very slightly from its second to third issue.<\/p>\n

Image saw its dollar market share climb above 11% thanks to strong performances in the graphic novel category; the Here’s Negan<\/a><\/i><\/b> hardcover alone had first-month North American orders above 19,300 copies, with a full retail dollar value of nearly $400,000. (Edit:<\/b> An errant decimal point resulted in an earlier incorrect headline.) <\/i>Trade paperback and hardcover sales to retailers overall were up slightly over the previous year.<\/p>\n

The vital statistics for the month:
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