{"id":4171,"date":"2017-08-14T16:00:00","date_gmt":"2017-08-14T16:00:00","guid":{"rendered":""},"modified":"2020-07-30T18:20:44","modified_gmt":"2020-07-30T23:20:44","slug":"july-2017-comics-order-estimates-online","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2017\/08\/14\/july-2017-comics-order-estimates-online\/","title":{"rendered":"July 2017 comics order estimates online: Dark Days: The Casting moves 128k, Monstress Vol. 2 tops 10k"},"content":{"rendered":"
\n
\n<\/span><\/span><\/i><\/div>\n
\"<\/span><\/div>\n

As described here on Friday, the Direct Market slowdown accelerated into July<\/a><\/b>, as North American comic shop orders could not keep up with the blistering pace set by DC’s Rebirth<\/i><\/b> a year before, according to our analysis based on data released by Diamond Comic Distributors<\/b>. Click to see our comics sales estimates for July 2017.<\/a><\/b><\/p>\n

Much information is in that Friday article, including a look at where the industry is relative to previous years, with an eye to the odds for a recovery in the months remaining; it is worth a look<\/a><\/b>. The estimates provide some additional insights. Top 300 comics sales, led by DC<\/b>‘s\u00a0Dark Days: The Casting #1<\/a><\/i><\/b> with more than 128,000 copies shipped to North America, were off almost exactly the same percentage in units and dollars as all comics were off, suggesting that the losses were evenly distributed between the better sellers and the “long tail.”<\/p>\n

Graphic novels, while also down, performed relatively better than they had in recent months, and Image<\/b>‘s\u00a0Monstress Vol. 2<\/a><\/i><\/b> was the first graphic novel to top 10,000 in orders since winter, and only the third all year.<\/p>\n

The rise in cover prices in June to record levels abated, with the average price for new comics dropping down to $3.87; it had been up above $4.<\/p>\n


\nThe summary data for the month:<\/p>\n