{"id":4181,"date":"2017-07-17T16:00:00","date_gmt":"2017-07-17T16:00:00","guid":{"rendered":""},"modified":"2020-07-30T18:21:34","modified_gmt":"2020-07-30T23:21:34","slug":"june-2017-comics-estimates-average","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2017\/07\/17\/june-2017-comics-estimates-average\/","title":{"rendered":"June 2017 comics estimates: Average comic offered tops $4 for first time; our 250th consecutive monthly report!"},"content":{"rendered":"
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The sales estimates for comics ordered by North American comics shops in June 2017 have been computed, and we have a new most-ordered comic book of the year: out in advance of the Spider-Man: Homecoming<\/i><\/b> movie, Peter Parker: The Spectacular Spider-Man #1<\/a><\/i><\/b> clocked in with orders of nearly 225,000 copies. Click to see the comics sales estimates for June 2017.<\/a><\/b><\/p>\n

The issue was a needed bright spot, in a month we first reported on Friday<\/a><\/b>: after a calendar-assisted rebound in the month of May,\u00a0Marvel finished the first half of 2017 off $17.8 million at full retail in the Direct Market versus its performance in the same period in 2016, accounting for 94% of the market’s $19 million shortfall. Up until June, the market minus Marvel was still in positive territory for the year, but as the above figure suggests, it turned slightly negative.<\/p>\n

Marvel’s share of June’s smaller month was large enough to boost its market share for all of 2017 by a third of a percentage point; look for our exclusive Year-to-Date market shares in the left column of our 2017 page<\/a><\/b>, beside our aggregated Top 40 Comics for the year so far.<\/p>\n

An important mark was crossed, for better or worse, in June: the average comic book offered in the Top 300 topped $4 for the first time, landing at $4.03 and setting a new record<\/a><\/b>. Removing the\u00a0Dark Knight III Master Race #9 Collector’s Edition<\/a><\/i><\/b>, at $12.99, subtracts only two cents from the total; the median cover price offered was $3.99. \u00a0Previously, the weighted comics average \u2014 all Top 300 comics dollars divided by units \u2014 had crossed the $4 mark several times,<\/a><\/b> only to return; the weighted average in June was actually the lower of the two measures, at $4.01.<\/p>\n

Graphic novels, led by The Wicked & The Divine Vol. 5<\/a><\/i><\/b>, were off considerably, although we don’t note here nearly enough that Diamond isn’t the only distributor comics shops order from; while, for example, we showed $405 million in graphic novels moving through book channel distributors in our annual 2016 report<\/a><\/b>, a small portion of that was sold to comics shops, augmenting what retailers bought from Diamond.<\/p>\n

(Update<\/b>: Peter Parker #1 was in the Marvel Collector Corps<\/a><\/b> box for the month; we don’t know how many copies that kicked in, but it’s likely far fewer than Loot Crate.) \u00a0<\/i><\/p>\n

The vitals for the month:
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