{"id":4280,"date":"2017-02-15T15:03:00","date_gmt":"2017-02-15T15:03:00","guid":{"rendered":""},"modified":"2020-07-31T18:34:43","modified_gmt":"2020-07-31T23:34:43","slug":"exclusive-comichrons-provisional-direct","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2017\/02\/15\/exclusive-comichrons-provisional-direct\/","title":{"rendered":"Comichron’s provisional Direct Market comics sales rankings and market shares for 2016"},"content":{"rendered":"
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In the rules of golf, if a ball is lost in the woods, the player continues with a “provisional ball.” If the original ball is found within a limited time, the original is the one played; if not, the player takes a penalty and continues with the provisional ball as if it were the original.<\/p>\n

This diversion into USGA Rule 27-2<\/b><\/a> is relevant to comics because \u2014 as many have noticed \u2014 the 2016 end-of-year Top Sellers and Market Shares from Diamond Comic Distributors<\/b> have been lost in the proverbial woods this year. There is a multi-step process involved every year in the publication of Diamond’s year-end charts; the distributor has informed me that the process for 2016\u2019s reports was not fully completed \u2014 and is not now expected to be, especially as we’re already in mid-February.<\/span> (CORRECTION: <\/b>The latter characterization was mine, stemming from my misunderstanding of what I had been told. While it is correct that steps remain before publication, there was no intention on Diamond’s part to convey that it would never happen. I apologize for the error.)<\/i><\/p>\n

As such, Comichron\u2019s provisional rankings and market shares<\/a><\/b>, which we’ve based on the previous twelve months\u2019 estimates, now appear on our 2016 page and will remain unless and until more definitive information becomes available. These figures have also become the basis for our updates to several other tables on the site, including the Top-Selling Comics of the 21st Century.\u00a0<\/a>\u00a0<\/b>
\nClick to see our projections for the\u00a0Top Thousand Comics and Graphic Novels for 2016<\/a>, or read on for more detail on how we arrived at the calculations:
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\n<\/span><\/b>Provisional 2016 Market Shares<\/span><\/b><\/p>\n

The end-of-year dollar market shares were calculated by simply multiplying the dollar share information Diamond provided in its monthly reports by the total number of dollars Comichron calculates were in the Direct Market in those months. (Those figures are known to be accurate, and work across time when Diamond’s monthly and yearly change statistics are applied to them.) Summing across results in the following dollar shares:<\/p>\n

(projected based on monthly data)<\/p>\n