{"id":4416,"date":"2016-08-15T18:18:00","date_gmt":"2016-08-15T18:18:00","guid":{"rendered":""},"modified":"2020-07-31T18:57:36","modified_gmt":"2020-07-31T23:57:36","slug":"july-2016-comics-sales-estimates-16","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2016\/08\/15\/july-2016-comics-sales-estimates-16\/","title":{"rendered":"July 2016 comics sales estimates: 16 issues top 100,000 copies sold, DC takes 30 of Top 40"},"content":{"rendered":"
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The DC “Rebirth” event with its returnable $2.99 releases resulted in a boom for comics unit sales in July 2016, according to Comichron’s analysis of data released by Diamond Comic Distributors.<\/b><\/a> Retailers ordered 8.58 million copies of the Top 300 comics in the month, eclipsing the 17-year high set last month \u2014 and a whopping 16 comics had orders over 100,000 copies, the highest figure since June 2006<\/b><\/a>, when Civil War<\/i> #2 <\/b>was released. [EDIT: The charts now appear on their proper place on the site. Click to read the estimates for comics sales for July 2017<\/b><\/a>.]<\/p>\n

DC’s returnable comics, market by asterisks in the charts, are adjusted downward from the actual shipping level by around 10%, but don’t expect that to mean that the real sales figures will be lower. We find that most asterisked titles wind up with sales higher than those reported by the time we see the yearly ones. So Justice League<\/i> #1<\/b><\/a>, which led the market with more than 209,000 copies reported, really shipped closer to 230,000 copies, and that may be closer to where it winds up at the end of the year.<\/p>\n

The $2.99 pricing point led to some interesting effects. The average price of comics offered in the Top 300, which had reached an all-time high in June at $3.98, plummeted 20 cents. The avergage weighted price of comics \u2014 that is, the average price of all comics retailers ordered \u2014 plummeted still further, from above $4 to $3.61. (Marvel had some dollar books on the charts, too, contributing to the effect.) And because so many books in the Top 25 were from DC, the Top 25 average fell all the way to $3.23, a level we haven’t seen in years. Click to see comics prices across time.<\/b><\/a><\/p>\n

The result of the lower pricing was an unusual split between unit and dollar sales, with units improving much more year over year. The market is now 3.6 million comics units behind 2015’s pace, which was inflated by a couple of million by Loot Crate. Graphic novels suffered in comparison with last July, which had a new Fables<\/b><\/i> volume and a fifth shipping week to boot.<\/p>\n

The aggregate changes are as follows:<\/p>\n

TOP 300 COMICS UNIT SALES<\/b><\/span>
\nJuly 2016<\/a><\/b>: 8.58 million copies
\nVersus 1 year ago this month<\/b><\/a>: +13%
\nVersus 5 years ago this month<\/b><\/a>: +46%
\nVersus 10 years ago this month<\/b><\/a>: +16%
\nVersus 15 years ago this month<\/b><\/a>: +38%
\nYEAR TO DATE: 48.62 million copies, -7% vs. 2015, +28% vs. 2011, +4% vs. 2006, +33% vs. 2001<\/p>\n

ALL COMICS UNIT SALES<\/b>
\nJuly 2016 versus one year ago this month: +12.01%<\/b>
\nYEAR TO DATE: -5.39%<\/b><\/p>\n

TOP 300 COMICS DOLLAR SALES<\/b><\/div>\n

July 2016: $31 million
\nVersus 1 year ago this month: +4%
\nVersus 5 years ago this month: +53%
\nVersus 10 years ago this month: +37%
\nVersus 15 years ago this month: +77%
\nYEAR TO DATE: $190.74 million, -7% vs. 2015, +45% vs. 2011, +33% vs. 2006, +90% vs. 2001
\nALL COMICS DOLLAR SALES<\/b>
\nJuly 2016 versus one year ago this month: +4.32%<\/b>YEAR TO DATE: -2.59% <\/b><\/p>\n

TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

July 2016: $6.74 million
\nVersus 1 year ago this month: -17%
\nVersus 5 years ago this month: +13%
\nVersus 10 years ago this month, just the Top 100 vs. the Top 100: -4%
\nVersus 15 years ago this month, just the Top 25 vs. the Top 25: +10%
\nYEAR TO DATE: $55.95 million, +9% vs. 2015<\/p>\n

ALL TRADE PAPERBACK SALES<\/b>
\nJuly 2016 versus one year ago this month: -19.12%<\/b>YEAR TO DATE: +2.42%<\/b><\/p>\n

TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

July 2016: $37.74 million
\nVersus 1 year ago this month: unchanged
\nVersus 5 years ago this month: +34%
\nVersus 10 years ago this month, counting just the Top 100 TPBs: +15%
\nVersus 15 years ago this month, counting just the Top 25 TPBs: +77%
\nYEAR TO DATE: $246.07 million, -4% vs. 2015<\/p>\n

ALL COMICS AND TRADE PAPERBACK SALES<\/b>
\nJuly 2016 versus one year ago this month: -3.01%<\/b>
\nYEAR TO DATE: -1.08%<\/b><\/p>\n

OVERALL DIAMOND SALES (including all comics, trades, and magazines)<\/b><\/div>\n

July 2016: approximately $50.52 million (subject to revision)
\nVersus 1 year ago this month: -3%
\nVersus 5 years ago this month: +52%
\nVersus 10 years ago this month: +44%
\nYEAR TO DATE: $330.68 million, -1% vs. 2015<\/b><\/p>\n

RELEASES<\/b><\/span>
\nNew comic books released: 455<\/b>
\nNew graphic novels released: 275<\/b>
\nNew magazines released: 24<\/b>
\nAll new releases: 754<\/b><\/p>\n

Be back next month as we complete a full twenty years <\/b>of monthly estimates!<\/p>\n

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The DC “Rebirth” event with its returnable $2.99 releases resulted in a boom for comics unit sales in July 2016, according to Comichron’s analysis of data released by Diamond Comic Distributors. Retailers ordered 8.58 million copies of the Top 300 comics in the month, eclipsing the 17-year high set last month \u2014 and a whopping … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":4417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[54,17],"class_list":["post-4416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2016-sales","tag-diamond-monthly-reports"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=4416"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4416\/revisions"}],"predecessor-version":[{"id":6364,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4416\/revisions\/6364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/4417"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=4416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=4416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=4416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}