{"id":4420,"date":"2016-08-12T17:22:00","date_gmt":"2016-08-12T17:22:00","guid":{"rendered":""},"modified":"2020-07-31T18:58:20","modified_gmt":"2020-07-31T23:58:20","slug":"rebirth-helps-dc-edge-past-marvel-in","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2016\/08\/12\/rebirth-helps-dc-edge-past-marvel-in\/","title":{"rendered":"Rebirth helps DC edge past Marvel in July 2016; Justice League tops charts in $50.5 million month"},"content":{"rendered":"
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DC<\/b>‘s Rebirth franchise allowed it to best Marvel<\/b> in market share in July 2016 for the first time in nearly three years, according to new statistics released today by Diamond Comic Distributors<\/b><\/a>. DC led Marvel in total orders of comics, graphic novels, and magazines in by a little over 1%, 35.36% to 34.20%.<\/p>\n

That’s in dollar terms; DC, aided greatly by the $2.99 price on many of its titles \u2014 including market topper Justice League<\/b><\/i> #1<\/b><\/a> \u2014 led units by 40.96% to 35.69%. Orders for periodical comic books were up industry-wide by 4.32% this month over last July<\/a><\/b>, a month that had one more shipping week. That week gave last July a 3% edge in overall dollar sales \u2014 but that missing week suggests this month’s $50.51 million order performance should’ve been off by quite a bit more. So the market did pretty well against a tougher comparative. Last month, as we reported, was the best month for orders in the Direct Market in at least 20 years.<\/p>\n

DC leading in market share is an uncommon occurrence, but it happens
\nmore than you might think. The most recent DC lead was October 2013<\/a><\/b>,
\nfollowing a 12-point lead in September 2013, “Villains Month.”<\/b><\/a>
\nIt has happened 57 times since Diamond started reporting Final Sales
\nMarket Shares in August 1997<\/b><\/a> \u2014 reporting that began in part following
\nthe lobbying of DC, which generally did better in such shares than in
\nthose for preordered titles and which indeed led frequently in the years
\nfollowing that owing to its large jump on Marvel in the graphic novel
\ndepartment and the smaller number of titles being released in the period
\nwhen Marvel came out of bankruptcy. (Marvel, by contrast, has led 170 different months. No other publisher has led any.)<\/p>\n

Here are the July 2016 market shares:<\/p>\n

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