{"id":4443,"date":"2016-06-13T16:21:00","date_gmt":"2016-06-13T16:21:00","guid":{"rendered":""},"modified":"2020-07-31T19:00:44","modified_gmt":"2020-08-01T00:00:44","slug":"may-2016-comics-sales-estimates-online","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2016\/06\/13\/may-2016-comics-sales-estimates-online\/","title":{"rendered":"May 2016 comics sales estimates online; DC Rebirth tops 235k in orders"},"content":{"rendered":"<div style=\"text-align: right;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><img decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2016\/06\/201605DCRebirth1-1.jpg\" border=\"0\" \/><\/div>\n<p>Comics<br \/>\nretailers in North America ordered nearly 236,000 copies of <a href=\"http:\/\/bit.ly\/DCRebirth1\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>DC Universe Rebirth<\/i> #1<\/b><\/a> in May 2016, according to Comichron&#8217;s<br \/>\nanalysis of data released by <a href=\"http:\/\/www.diamondcomics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Diamond Comic Distributors<\/b><\/a>.<br \/>\nThe figure, certain to increase with figures from later months, gave<br \/>\nthe $2.99 issue the top slot in the charts for May \u2014 but more money was<br \/>\nearned by the second-place finisher: Marvel&#8217;s $4.99 <a href=\"http:\/\/bit.ly\/CivilWarII0\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>Civil War II<\/i> #0<\/b><\/a>, with<br \/>\norders of more than 177,000 copies. Click to see the sales estimates for<br \/>\ncomics ordered in <b><a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2016\/2016-05.html\">May 2016<\/a>.<\/b><\/p>\n<p>Four comic books posted sales of more than 100,000 copies, down from 10 last year \u2014 confirming <a href=\"http:\/\/blog.comichron.com\/2016\/06\/may-2016-top-sellers-dc-rebirth-civil.html\"><b>our Friday view<\/b><\/a><br \/>\nthat most of the difference between this May&#8217;s and last May&#8217;s<br \/>\nperformance comes from a lack of blockbusters. Last year had the launch<br \/>\nof <b><i>Secret Wars<\/i><\/b> with over half a million<br \/>\ncopies sold of #1 and more than 200,000 copies sold of #2 \u2014 and the<br \/>\ncharts also included the last of the Loot Crate-charged titles, <b><i>Bravest Warriors: Tales from the Holo John<\/i> #1<\/b>,<br \/>\nwhich added half a million comics to the unit sales totals. There was also <i><b>Convergence<\/b><\/i> in the mix back then.<br \/>\n<a href=\"http:\/\/bit.ly\/CivilWarII0\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<\/a><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><img decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2016\/06\/CivilWarII0-1.jpg\" alt=\"http:\/\/bit.ly\/CivilWarII0\" border=\"0\" \/><\/div>\n<p>May<br \/>\n2016&#8217;s top-sellers simply didn&#8217;t have the same high volumes. In total,<br \/>\nthe Top 300 comics sold 6.37 million copies in the month, down 20% from<br \/>\nalmost exactly 8 million last May \u2014 but really, that should be down 15%<br \/>\nfrom 7.5 million, since the Loot Crate copies were never part of the<br \/>\nDirect Market. That leaves a deficit of 1.13 million copies, which is<br \/>\nalmost entirely explained by softer sales in the Top 100.<\/p>\n<p>On the other hand, <b>all<br \/>\ncomics in 140th through 300th places outsold those in the corresponding<br \/>\nrankings on the list from last year<\/b>; this month&#8217;s 300th place title<br \/>\nsold 4,986 copies, which is a very respectable number. (Click to see the<br \/>\nsales of <a href=\"http:\/\/www.comichron.com\/vitalstatistics\/300thplace.html\"><b>300th-place titles across time<\/b><\/a>.)<\/p>\n<p>So<br \/>\nwhy are the midlist and low-end entries doing better? One reason is<br \/>\nthat they&#8217;re more likely to be Marvel titles this year as opposed to<br \/>\nlast year. Marvel placed 102 titles in the Top 300 this May; last May,<br \/>\nthere were only 81. There are <a href=\"http:\/\/blog.comichron.com\/2016\/05\/black-panther-1-leads-april-2016-comics.html\"><b>fewer comics coming from the middle-tier publishers this year<\/b><\/a>,<br \/>\nso if Marvel is taking those spots on the list, its generally higher<br \/>\nvolumes would have an impact. To be clear, we&#8217;re describing the relative<br \/>\nperformance of titles at the same rank on the charts, not the<br \/>\nperformance of specific ongoing titles over time. But it is another example of the shape of the comics sales chart evolving. Depth continues, even if the bestsellers aren&#8217;t reaching the same heights.<\/p>\n<p>The aggregate changes are as follows:<\/p>\n<p><span style=\"color: red;\"><b>TOP 300 COMICS UNIT SALES<\/b><\/span><br \/>\n<b><a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2016\/2016-05.html\">May 2016<\/a><\/b>: 6.37 million copies<br \/>\nVersus <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2015\/2015-05.html\"><b>1 year ago this month<\/b><\/a>: -20%<br \/>\nVersus <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2011\/2011-05.html\"><b>5 years ago this month<\/b><\/a>: +24%<br \/>\nVersus <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2006\/2006-05.html\"><b>10 years ago this month<\/b><\/a>: -16%<br \/>\nVersus <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2001\/2001-05.html\"><b>15 years ago this month<\/b><\/a>: +32%<br \/>\nYEAR TO DATE: 31.51 million copies, -15% vs. 2015, +21% vs. 2011, -3% vs. 2006, +26% vs. 2001<br \/>\n<b>ALL COMICS UNIT SALES<\/b><br \/>\nMay 2016 versus one year ago this month: <b>-17.60%<\/b><br \/>\n<b>YEAR TO DATE: -14.01%<\/b><\/p>\n<div style=\"color: red;\"><b>TOP 300 COMICS DOLLAR SALES<\/b><\/div>\n<p>May 2016: $25.24 million<br \/>\nVersus 1 year ago this month: -24%<br \/>\nVersus 5 years ago this month: +42%<br \/>\nVersus 10 years ago this month: +7%<br \/>\nVersus 15 years ago this month: +94%<br \/>\nYEAR TO DATE: $125.61 million, -14% vs. 2015, +39% vs. 2011, +26% vs. 2006, +86% vs. 2001<br \/>\n<b>ALL COMICS DOLLAR SALES<\/b><br \/>\nMay 2016 versus one year ago this month: <b>-14.34%<\/b><br \/>\n<b>YEAR TO DATE: -9.23% <\/b><\/p>\n<div style=\"color: red;\"><b>TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n<p>April 2016: $7.07 million<br \/>\nVersus 1 year ago this month: -3%<br \/>\nVersus 5 years ago this month: +26%<br \/>\nVersus 10 years ago this month, just the Top 100 vs. the Top 100: +23%<br \/>\nVersus 15 years ago this month, just the Top 25 vs. the Top 25: -7%<br \/>\nYEAR TO DATE: $39.76 million, +13% vs. 2015<br \/>\n<b>ALL TRADE PAPERBACK SALES<\/b><br \/>\nMay 2016 versus one year ago this month: <b>+4.52%<\/b><br \/>\n<b>YEAR TO DATE: +4.80%<\/b><\/p>\n<div style=\"color: red;\"><b>TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n<p>May 2016: $32.31 million<br \/>\nVersus 1 year ago this month: -20%<br \/>\nVersus 5 years ago this month: +27%<br \/>\nVersus 10 years ago this month, counting just the Top 100 TPBs: +7%<br \/>\nVersus 15 years ago this month, counting just the Top 25 TPBs: +94%<br \/>\nYEAR TO DATE: $164.75 million, -9% vs. 2015<br \/>\n<b>ALL COMICS AND TRADE PAPERBACK SALES<\/b><br \/>\nMay 2016 versus one year ago this month: <b>-9.05%<\/b><br \/>\n<b>YEAR TO DATE: -5.11%<\/b><\/p>\n<div style=\"color: red;\"><b>OVERALL DIAMOND SALES (including all comics, trades, and magazines)<\/b><\/div>\n<p>May 2016: approximately $44.46 million (subject to revision)<br \/>\nVersus 1 year ago this month: -9%<br \/>\nVersus 5 years ago this month: +43%<br \/>\nVersus 10 years ago this month: +18%<br \/>\n<b>YEAR TO DATE: $221.58 million, -5 vs. 2015<\/b><\/p>\n<p><span style=\"color: blue;\"><b>RELEASES<\/b><\/span><br \/>\nNew comic books released: <b>479<\/b><br \/>\nNew graphic novels released: <b>271<\/b><br \/>\nNew magazines released: <b>23<\/b><br \/>\n<b>All new releases: 773<\/b><\/p>\n<p>As noted, the average comic book in the Top 300 cost $3.89; the average comic book<br \/>\nretailers ordered cost $3.96. The median and most common price for comics offered was $3.99. Click to see <a href=\"http:\/\/www.comichron.com\/vitalstatistics\/coverpricesbymonth.html\"><b>comics prices across time.<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comics retailers in North America ordered nearly 236,000 copies of DC Universe Rebirth #1 in May 2016, according to Comichron&#8217;s analysis of data released by Diamond Comic Distributors. The figure, certain to increase with figures from later months, gave the $2.99 issue the top slot in the charts for May \u2014 but more money was &#8230; <a title=\"May 2016 comics sales estimates online; DC Rebirth tops 235k in orders\" class=\"read-more\" href=\"https:\/\/comichron.com\/blog\/2016\/06\/13\/may-2016-comics-sales-estimates-online\/\" aria-label=\"Read more about May 2016 comics sales estimates online; DC Rebirth tops 235k in orders\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":4444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[54,17],"class_list":["post-4443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2016-sales","tag-diamond-monthly-reports"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=4443"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4443\/revisions"}],"predecessor-version":[{"id":6369,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4443\/revisions\/6369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/4444"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=4443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=4443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=4443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}