{"id":4621,"date":"2015-03-13T18:44:00","date_gmt":"2015-03-13T18:44:00","guid":{"rendered":""},"modified":"2020-08-01T14:29:43","modified_gmt":"2020-08-01T19:29:43","slug":"loot-crate-charged-orphan-black-gives","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2015\/03\/13\/loot-crate-charged-orphan-black-gives\/","title":{"rendered":"Loot Crate-charged Orphan Black gives IDW its first top-seller in strong February market"},"content":{"rendered":"<div style=\"text-align: right;\"><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2015\/03\/orphan-black-issue-1-cover-3-1.jpg\" alt=\"http:\/\/bit.ly\/CCOrphan1\" border=\"0\" \/>In the strangest turn yet in what has turned into the Mail-Order Grab-Bag Era of comics sales, a comic book has topped the <a href=\"http:\/\/www.diamondcomics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Diamond Comic Distributors<\/b><\/a> charts in February 2015 based in large degree on the sales of a mail-order variant that has not, as of this writing, been shipped to its customers.<\/p>\n<p><b>IDW<\/b>&#8216;s <b><a href=\"http:\/\/bit.ly\/CCOrphan1\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Orphan Black<\/i> #1<\/a> <\/b>appeared atop the preliminary Diamond sales charts for February released today, giving the publisher its first #1 book and making IDW only the fifth publisher in the Diamond Exclusive Era to have a book top the charts. (It joins <b>Marvel, DC, Image, <\/b>and<b> Dreamwave,<\/b> which was the last new publisher to top the list in <a href=\"http:\/\/www.comichron.com\/monthlycomicssales\/2002\/2002-04.html\"><b>April 2002<\/b><\/a>.) And while we won&#8217;t know until the mail-order boxes arrive, it very much appears that the comic book <a href=\"http:\/\/www.mysubscriptionaddiction.com\/2015\/02\/loot-crate-march-2015-spoilers-coupon.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>may be in the Loot Crate for March<\/b><\/a>, which doesn&#8217;t reach subscribers&#8217; mailboxes until later this month.<\/p>\n<p>The Top Ten list:<\/p>\n<div style=\"text-align: center;\"><span style=\"font-size: large;\"><b>Top 10 Comics for March<\/b> <\/span><\/div>\n<div style=\"text-align: center;\">\n<style>table {  }td { padding-top: 1px; padding-right: 1px; padding-left: 1px; color: black; font-size: 12pt; font-weight: 400; font-style: normal; text-decoration: none; font-family: Calibri,sans-serif; vertical-align: bottom; border: medium none; white-space: nowrap; }.xl63 { text-align: center; }.xl64 { border: 0.5pt solid windowtext; }.xl65 { text-align: center; border: 0.5pt solid windowtext; }.xl66 { text-align: center; border: 0.5pt solid windowtext; }<\/style>\n<\/div>\n<table style=\"border-collapse: collapse; margin-left: auto; margin-right: auto; text-align: left; width: 395px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col style=\"mso-width-alt: 1408; mso-width-source: userset; width: 33pt;\" width=\"33\" \/>\n<col style=\"mso-width-alt: 9898; mso-width-source: userset; width: 232pt;\" width=\"232\" \/>\n<col style=\"width: 65pt;\" width=\"65\" \/>\n<col style=\"width: 65pt;\" width=\"65\" \/> <\/colgroup>\n<tbody>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"height: 15.0pt; width: 33pt;\" width=\"33\" height=\"15\"><\/td>\n<td class=\"xl64\" style=\"border-left: none; width: 232pt;\" width=\"232\">Description<\/td>\n<td class=\"xl65\" style=\"border-left: none; width: 65pt;\" width=\"65\">Price<\/td>\n<td class=\"xl64\" style=\"border-left: none; width: 65pt;\" width=\"65\">Vendor<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">1<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Orphan Black #1<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$3.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">IDW<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">2<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Darth Vader #1<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$4.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Marvel<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">3<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Spider-Gwen #1<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$3.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Marvel<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">4<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Star Wars #2<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$3.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Marvel<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">5<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Batman #39<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$3.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">DC<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">6<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Amazing Spider-Man<br \/>\n#14<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$3.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Marvel<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">7<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Darth Vader #2<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$3.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Marvel<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">8<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Amazing Spider-Man<br \/>\n#15<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$3.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Marvel<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">9<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Silk #1<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$3.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Marvel<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">10<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Justice League #39<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$3.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">DC<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>While IDW&#8217;s unit sales share went up, its dollar share did not \u2014 and as Diamond&#8217;s market shares are based on dollars received, it appears that something was ordered in very large numbers and at a much deeper discount than average. That would tend, too, to suggest that <i>Orphan Black<\/i> #1 was helped out significantly by Loot Crate:<\/p>\n<div style=\"text-align: center;\"><span style=\"font-size: large;\"><b>Market shares<\/b> <\/span><\/div>\n<div style=\"text-align: center;\">\n<style>table {  }td { padding-top: 1px; padding-right: 1px; padding-left: 1px; color: black; font-size: 12pt; font-weight: 400; font-style: normal; text-decoration: none; font-family: Calibri,sans-serif; vertical-align: bottom; border: medium none; white-space: nowrap; }.xl63 { border: 0.5pt solid windowtext; }.xl64 { text-align: center; border: 0.5pt solid windowtext; }.xl65 { text-align: center; border: 0.5pt solid windowtext; }<\/style>\n<\/div>\n<table style=\"border-collapse: collapse; margin-left: auto; margin-right: auto; text-align: left; width: 260px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col style=\"mso-width-alt: 5546; mso-width-source: userset; width: 130pt;\" width=\"130\" \/>\n<col style=\"width: 65pt;\" span=\"2\" width=\"65\" \/> <\/colgroup>\n<tbody>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"height: 15pt; text-align: left; width: 130pt;\" width=\"130\" height=\"15\">Publisher<\/td>\n<td class=\"xl64\" style=\"border-left: none; width: 65pt;\" width=\"65\">Dollar<br \/>\nShare<\/td>\n<td class=\"xl64\" style=\"border-left: none; width: 65pt;\" width=\"65\">Unit Share<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Marvel<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">38.44%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">39.33%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">DC<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">25.91%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">28.15%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Image<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">10.51%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">10.61%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">IDW<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">5.57%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">8.06%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Dark<br \/>\nHorse<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">3.48%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">2.66%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Dynamite<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">2.63%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">2.38%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Boom<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">2.12%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">2.12%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Eaglemoss<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0.95%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0.18%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Viz<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0.89%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0.32%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Avatar<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0.85%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0.64%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Other<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">8.64%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">5.54%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"text-align: center;\"><\/div>\n<p>So, taking nothing away from IDW or <i>Orphan Black<\/i> #1 \u2014 the chart appearance of which is perfectly in line with Diamond&#8217;s practices, since Diamond did sell Loot Crate, a reseller, the copies in February \u2014 it appears likely this is another comic book, like Marvel&#8217;s <a href=\"http:\/\/www.mycomicshop.com\/search?q=rocket+raccoon+1&amp;pubid=&amp;PubRng=?AffID=874007P01\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>Rocket Raccoon<\/i> #1<\/b><\/a> and Image&#8217;s <a href=\"http:\/\/bit.ly\/CCWD132\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>Walking Dead<\/i> #132<\/b><\/a> before it, that would not have been the #1 book in the comic shop market alone. Loot Crate&#8217;s orders recently appear to have been over a quarter of a million copies \u2014 and while that sum was only gravy for Marvel&#8217;s <a href=\"http:\/\/bit.ly\/CCMarvSW1\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>Star Wars<\/i> #1<\/b><\/a> in January, any other month, it easily creates a #1 in the comics market most months.<\/p>\n<p>There was a different paradoxical situation created in December, when the Loot Crate included <b><a href=\"http:\/\/bit.ly\/CCBat36\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Batman<\/i> #36<\/a>,<\/b> but that book saw no spike on the Diamond chart because Diamond evidently wasn&#8217;t the intermediary. And <i>Star Wars<\/i> #1 appeared in the February <a href=\"http:\/\/www.subaholic.com\/2015\/02\/27\/nerd-block-exclusives-theme-review-feb-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Nerd Block<\/b><\/a>, but we have no way of knowing whether those copies were counted with February or already reported in January.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2015\/03\/Superman322Superman323A-1.jpg\" width=\"224\" height=\"320\" border=\"0\" \/><\/div>\n<p>Grab bags are nothing new in comics: three-packs were a major delivery system for Whitman in the 1970s. The scale of the sales relative to the rest of the market is what&#8217;s different. I have from the start flagged comics with these large outside sales with asterisks (or rather, daggers) in the sales charts; it is important for readers ten and twenty years down the road to know why a particular book spiked so high. I&#8217;ve included the full figures, though, because there&#8217;s no way to know how many copies came from Loot Crate, or Nerd Block, or whomever.<\/p>\n<p>I tend to be skeptical that a grab-bag comic book sale is of equal &#8220;weight&#8221; with a purchase at a comic shop \u2014 while money changes hands for these boxes, no one took the affirmative step to purchase a specific comic book, and usually grab bags generate a lot of unwanted copies. (The three-packs of old always seemed to include that middle comic book no one wanted!) But the books are in circulation, and theoretically could increase the sales of later issues as introductions to the series. It&#8217;s really the sheer volume of copies being ordered that&#8217;s complicating the charts. Three hundred copies, no one would notice. <i>Three hundred thousand<\/i> copies makes an impact!<\/p>\n<p>Diamond&#8217;s position is even more complicated. It&#8217;s selling the comics to the reseller Loot Crate \u2014 although it&#8217;s unclear whether the same terms are in effect, if Diamond&#8217;s making significantly less per copy than on its usual comics. It is also performing services for both the publishers of the books and the retail outlet buying them; it probably cannot either remove the Loot Crate sales from its list, which would under-report both Diamond and the publisher&#8217;s performance \u2014 or segregate them into a separate listing, which would reveal how much Loot Crate was buying.<br \/>\n<a href=\"http:\/\/www.mycomicshop.com\/search?TID=401281?AffID=874007P01\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2015\/03\/1073129-1.jpg\" alt=\"www.mycomicshop.com\/search?TID=401281?AffID=874007P01\" width=\"210\" height=\"320\" border=\"0\" \/>I think the best route would probably be if the books these firms bought were treated as special items, not included in the Top 300s but still counting toward the market shares for each publisher. Diamond did that after April 2002 (that month again!) which was the month the first <b>Free Comic Book Day<\/b> issues shipped; Diamond initially put them in the Top 300 list, where the low-cost books easily topped the charts. In years since, however, it has removed them \u2014 as well as stunt-pricing products, in the years after the mini-wave started by <a href=\"http:\/\/www.mycomicshop.com\/search?TID=401281?AffID=874007P01\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>Batman: The Ten-Cent Adventure<\/i><\/b><\/a>.<\/p>\n<p>We will see for sure on Monday where <b><i>Orphan Black<\/i><\/b> #1 is in the scheme of things: if its dollar ranking is beneath any of the $3.99 issues also on the list, we can presume most of its sales came from Loot Crate or elsewhere. (And when the Loot Crate for March reaches subscribers, we&#8217;ll know either way.)<\/p>\n<p>Okay, back to February in general. Retailers (storefront and otherwise) bought more than $42 million in comics and graphic novels from Diamond in the month, just a little less than January. The market was up 14% over last February, and it&#8217;s up 13% for the year:<\/p>\n<div style=\"text-align: center;\"><span style=\"font-size: large;\"><b>Comparative Sales Performance<\/b> <\/span><\/div>\n<div style=\"text-align: center;\">\n<style>table {  }td { padding-top: 1px; padding-right: 1px; padding-left: 1px; color: black; font-size: 12pt; font-weight: 400; font-style: normal; text-decoration: none; font-family: Calibri,sans-serif; vertical-align: bottom; border: medium none; white-space: nowrap; }.xl63 { border: 0.5pt solid windowtext; }.xl64 { text-align: center; border: 0.5pt solid windowtext; }.xl65 { text-align: center; border: 0.5pt solid windowtext; }<\/style>\n<\/div>\n<table style=\"border-collapse: collapse; margin-left: auto; margin-right: auto; text-align: left; width: 322px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col style=\"mso-width-alt: 8192; mso-width-source: userset; width: 192pt;\" width=\"192\" \/>\n<col style=\"width: 65pt;\" span=\"2\" width=\"65\" \/> <\/colgroup>\n<tbody>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"height: 15.0pt; width: 192pt;\" width=\"192\" height=\"15\"><\/td>\n<td class=\"xl64\" style=\"border-left: none; width: 65pt;\" width=\"65\">DOLLARS<\/td>\n<td class=\"xl64\" style=\"border-left: none; width: 65pt;\" width=\"65\">UNITS<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">FEBRUARY<br \/>\n2015 VS. JANUARY 2014<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\"><\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\"><\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Comics<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">3.22%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">6.42%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Graphic<br \/>\nNovels<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">-18.17%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">-17.23%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Total<br \/>\nComics &amp; GNs<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">-3.56%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">4.53%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\"><\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\"><\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\"><\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">FEBRUARY<br \/>\n2015 VS. FEBRUARY 2014<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\"><\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\"><\/td>\n<\/tr>\n<tr style=\"height: 15.0pt; mso-yfti-irow: 2;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Comics<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">20.42%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">22.14%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt; mso-yfti-irow: 3;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Graphic<br \/>\nNovels<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0.08%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">-12.28%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt; mso-yfti-irow: 4;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Total<br \/>\nComics &amp; GNs<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">14.17%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">19.18%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\"><\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\"><\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\"><\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">YEAR-TO-DATE<br \/>\n2015 VS. YEAR-TO-DATE 2014<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\"><\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\"><\/td>\n<\/tr>\n<tr style=\"height: 15.0pt; mso-yfti-irow: 2;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Comics<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">15.20%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">15.76%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt; mso-yfti-irow: 3;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Graphic<br \/>\nNovels<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">8.64%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">-0.34%<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt; mso-yfti-irow: 4;\">\n<td class=\"xl63\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Total<br \/>\nComics &amp; GNs<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">13.20%<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">14.43%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"text-align: center;\"><\/div>\n<p>For readers wanting to know how much Loot Crate is impacting sales overall: the answer is that while it&#8217;s clearly causing some impact at the top of the charts each month, in the overall figures, it tends to wash out. At Loot Crate&#8217;s current sales levels it&#8217;s kicking in about a million a month to the overall retail figure when a comic book is included; but Diamond is currently ahead by $10 million this year. So its contribution is considerable, but probably not determinative of whether the market is up or down.<\/p>\n<p><i><b>Superman: Earth One Vol. 3<\/b><\/i> led the top-selling graphic novels:<\/p>\n<div style=\"text-align: center;\"><span style=\"font-size: large;\"><b>Top Graphic Novels and Trade Paperbacks<\/b> <\/span><\/div>\n<div style=\"text-align: center;\">\n<style>table {  }td { padding-top: 1px; padding-right: 1px; padding-left: 1px; color: black; font-size: 12pt; font-weight: 400; font-style: normal; text-decoration: none; font-family: Calibri,sans-serif; vertical-align: bottom; border: medium none; white-space: nowrap; }.xl63 { text-align: center; }.xl64 { border: 0.5pt solid windowtext; }.xl65 { text-align: center; border: 0.5pt solid windowtext; }.xl66 { text-align: center; border: 0.5pt solid windowtext; }<\/style>\n<\/div>\n<table style=\"border-collapse: collapse; margin-left: auto; margin-right: auto; text-align: left; width: 395px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col style=\"mso-width-alt: 1408; mso-width-source: userset; width: 33pt;\" width=\"33\" \/>\n<col style=\"mso-width-alt: 9898; mso-width-source: userset; width: 232pt;\" width=\"232\" \/>\n<col style=\"width: 65pt;\" width=\"65\" \/>\n<col style=\"width: 65pt;\" width=\"65\" \/> <\/colgroup>\n<tbody>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"height: 15.0pt; width: 33pt;\" width=\"33\" height=\"15\"><\/td>\n<td class=\"xl64\" style=\"border-left: medium none; text-align: left; width: 232pt;\" width=\"232\">Description<\/td>\n<td class=\"xl65\" style=\"border-left: none; width: 65pt;\" width=\"65\">Price<\/td>\n<td class=\"xl64\" style=\"border-left: none; width: 65pt;\" width=\"65\">Vendor<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">1<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Superman: Earth One<br \/>\nVol. 3 HC<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$22.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">DC<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">2<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Sex Criminals Vol. 2:<br \/>\nTwo Worlds One Cop<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$14.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Image<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">3<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">The Fade-Out Vol. 1<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$9.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Image<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">4<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Saga Vol. 4<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$14.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Image<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">5<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Chew Vol. 9: Chicken<br \/>\nTenders<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$14.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Image<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">6<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Trees Vol. 1<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$14.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Image<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">7<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">The Walking Dead Vol.<br \/>\n11 HC<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$34.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Image<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">8<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Ms. Marvel Vol. 1: No<br \/>\nNormal<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$15.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Marvel<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">9<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Saga Vol. 1<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$9.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Image<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: none; height: 15.0pt;\" align=\"right\" height=\"15\">10<\/td>\n<td class=\"xl64\" style=\"border-left: medium none; border-top: medium none; text-align: left;\">Kick-Ass 3<\/td>\n<td class=\"xl66\" style=\"border-left: none; border-top: none;\">$24.99<\/td>\n<td class=\"xl64\" style=\"border-left: none; border-top: none;\">Marvel<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>And, finally, we see that there weren&#8217;t a whole lot of new releases this month, which is par for February. There were 25 more new releases this February than last February. IDW was actually seventh in the new-release volume list, lower than it often is; this again underscores the amount that Orphan Black&#8217;s sales added.<\/p>\n<div style=\"text-align: center;\"><span style=\"font-size: large;\"><b>New release volume<\/b><\/span><\/div>\n<div style=\"text-align: center;\">\n<style>table {  }td { padding-top: 1px; padding-right: 1px; padding-left: 1px; color: black; font-size: 12pt; font-weight: 400; font-style: normal; text-decoration: none; font-family: Calibri,sans-serif; vertical-align: bottom; border: medium none; white-space: nowrap; }.xl63 { text-align: center; }.xl64 { border: 0.5pt solid windowtext; }.xl65 { text-align: center; border: 0.5pt solid windowtext; }.xl66 { text-align: center; border: 0.5pt solid windowtext; white-space: normal; }<\/style>\n<\/div>\n<table style=\"border-collapse: collapse; margin-left: auto; margin-right: auto; text-align: left; width: 361px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col style=\"mso-width-alt: 4309; mso-width-source: userset; width: 101pt;\" width=\"101\" \/>\n<col style=\"width: 65pt;\" span=\"4\" width=\"65\" \/> <\/colgroup>\n<tbody>\n<tr style=\"height: 45.0pt;\">\n<td class=\"xl64\" style=\"height: 45.0pt; width: 101pt;\" width=\"101\" height=\"45\"><\/td>\n<td class=\"xl66\" style=\"border-left: none; width: 65pt;\" width=\"65\">Comics shipped<\/td>\n<td class=\"xl66\" style=\"border-left: none; width: 65pt;\" width=\"65\">Graphic Novels<br \/>\nshipped<\/td>\n<td class=\"xl66\" style=\"border-left: none; width: 65pt;\" width=\"65\">Magazines shipped<\/td>\n<td class=\"xl66\" style=\"border-left: none; width: 65pt;\" width=\"65\">Total<br \/>\nshipped<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">DC<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">94<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">26<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">1<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">121<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Marvel<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">79<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">28<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">107<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Image<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">61<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">15<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">76<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Dynamite<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">34<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">6<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">40<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Boom<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">33<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">6<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">39<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Dark<br \/>\nHorse<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">27<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">9<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">36<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">IDW<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">23<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">8<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">31<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Viz<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">25<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">25<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Avatar<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">8<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">2<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">1<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">11<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Eaglemoss<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">0<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">10<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">10<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Other<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">99<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">96<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">26<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">221<\/td>\n<\/tr>\n<tr style=\"height: 15.0pt;\">\n<td class=\"xl64\" style=\"border-top: medium none; height: 15pt; text-align: left;\" height=\"15\">Total<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">458<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">221<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">38<\/td>\n<td class=\"xl65\" style=\"border-left: none; border-top: none;\">717<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"text-align: center;\"><\/div>\n<div style=\"text-align: left;\">That&#8217;s it. Back here Monday for the full estimates.<\/div>\n<p><i><\/p>\n<p><\/i><i><i style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><i><i><\/i><\/i><\/i><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the strangest turn yet in what has turned into the Mail-Order Grab-Bag Era of comics sales, a comic book has topped the Diamond Comic Distributors charts in February 2015 based in large degree on the sales of a mail-order variant that has not, as of this writing, been shipped to its customers. IDW&#8216;s Orphan &#8230; <a title=\"Loot Crate-charged Orphan Black gives IDW its first top-seller in strong February market\" class=\"read-more\" href=\"https:\/\/comichron.com\/blog\/2015\/03\/13\/loot-crate-charged-orphan-black-gives\/\" aria-label=\"Read more about Loot Crate-charged Orphan Black gives IDW its first top-seller in strong February market\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":4622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[66,17,73,40],"class_list":["post-4621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2015-sales","tag-diamond-monthly-reports","tag-idw","tag-loot-crate"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=4621"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4621\/revisions"}],"predecessor-version":[{"id":6408,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/4621\/revisions\/6408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/4622"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=4621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=4621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=4621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}