{"id":5080,"date":"2012-06-11T21:22:00","date_gmt":"2012-06-11T21:22:00","guid":{"rendered":""},"modified":"2020-08-01T16:04:26","modified_gmt":"2020-08-01T21:04:26","slug":"may-2012-comics-sales-break-more","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2012\/06\/11\/may-2012-comics-sales-break-more\/","title":{"rendered":"May 2012 comics sales break more records"},"content":{"rendered":"
<\/div>\n

The full report of comics orders for May 2012<\/a><\/b> has been released by Diamond Comic Distributors<\/b>, and as the initial report here found, the market is hitting on all cylinders<\/b><\/a>. It’s also breaking records, according to estimates compiled here at The Comics Chronicles<\/b>. Click to see the comics sales estimates for May 2012.<\/b><\/a>
\n<\/b><\/p>\n

<\/div>\n

As reported on Friday, led by Avengers Vs. X-Men<\/i> #4<\/b><\/a>, the comic book Direct Market’s orders of $44.68 million in comics and graphic novels (at full retail value) is the largest sum seen in a single month since Diamond began reporting Final Order data in February 2003<\/b><\/a>, and it’s probably a higher figure seen in any month since 1995<\/b><\/a> in un-inflation-adjusted dollars.<\/p>\n

Now, with the estimates out, we can see that two other Diamond Exclusive Era records have been set. Diamond’s Top 300 comics had orders totaling $25.72 million, an increase of 44% over last May<\/b><\/a> and the highest total since Diamond became the sole distributor in 1997. It beats the total of $25.37 million set in December 2008<\/b><\/a>.<\/p>\n

Trade paperbacks and hardcovers were exceptionally strong, too, with the DC reboot volumes<\/b><\/a> topping the charts; the Top 300 accounted for $8.27 million, just missing the one-month record from November 2008<\/b><\/a>. That combined with the comics figures to break the other record this month: the Top 300 comics plus the Top 300 graphic novels combined for sales of almost exactly $34 million, beating the previous record from December 2008 by nearly $2 million.<\/p>\n

These are dollar sales and not unit sales \u2014 though the unit figures came close to setting records, and inflation is not really a huge factor in comparisons over the last two or three years. As we can see on this table of average comics prices<\/b><\/a>, that December 2008 peak found the average weighted price of comics in the Top 300 to be $3.31; this month, the average weighted price was $3.53. That’s less than a 7% increase over three and a half years.<\/p>\n

The 300th place issue<\/a> <\/b>didn’t set a record, but it was the second-highest total for issues at that rank since 1996, with more than 4,800 copies sold. We’ve also now gone a full year where all first place issues each month topped 100,000 copies.<\/b><\/a> So we are, as they say on CNBC, well “off the lows” for the decade.<\/p>\n

Again, the Diamond Exclusive Era records<\/b><\/a> are exactly that \u2014 they don’t take into account the mammoth sales of the early 1990s, the Golden Age, or anything earlier than 1997.<\/p>\n

The aggregate totals for the month:<\/p>\n

TOP 300 COMICS UNIT SALES<\/b><\/div>\n

May 2012<\/a>: <\/b>7.3 million copies
\nVersus 1 year ago this month<\/b><\/a>: +42%
\nVersus 5 years ago this month<\/b><\/a>: -6%
\nVersus 10 years ago this month<\/b><\/a>: +27%
\nVersus 15 years ago this month<\/b><\/a>: -8%
\nYEAR TO DATE: 31.29 million copies, +20% vs. 2011, -11% vs. 2007, +13% vs. 2002, -27% vs. 1997<\/p>\n

ALL COMICS UNIT SALES<\/b>
\nMay 2012 versus one year ago this month: +44.24%<\/b>
\nYEAR TO DATE: +20.89%<\/b><\/p>\n

—<\/p>\n

TOP 300 COMICS DOLLAR SALES<\/b><\/div>\n

May 2012: $25.72 million
\nVersus 1 year ago this month: +44%
\nVersus 5 years ago this month: +5%
\nVersus 10 years ago this month: +60%
\nVersus 15 years ago this month: +36%
\nYEAR TO DATE: $108.66 million, +20% vs. 2011, -2% vs. 2007, +39% vs. 2002, +8% vs. 1997<\/p>\n

ALL COMICS DOLLAR SALES<\/b>
\nMay 2012 versus one year ago this month: +45.12%<\/b>
\nYEAR TO DATE: +21.77%<\/b><\/p>\n

—<\/p>\n

TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

May 2012: $8.27 million
\nVersus 1 year ago this month: +47%
\nVersus 5 years ago this month, just the Top 100 vs. the Top 100: -17%
\nVersus 10 years ago this month, just the Top 50 vs. the Top 50: +47%
\nYEAR TO DATE: $33.16 million, +28% vs. 2011<\/p>\n

ALL TRADE PAPERBACK\u00a0 SALES<\/b>
\nMay 2012 versus one year ago this month: +41.14%<\/b>
\nYEAR TO DATE: +16.22%<\/b><\/p>\n

—<\/p>\n

TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

May 2012: $34 million
\nVersus 1 year ago this month: +45%
\nVersus 5 years ago this month, counting just the Top 100 TPBs: +1%
\nVersus 10 years ago this month, counting just the Top 25 TPBs: +36%
\nYEAR TO DATE: $141.83 million, +22% vs. 2011<\/p>\n

ALL COMICS AND TRADE PAPERBACK\u00a0 SALES<\/b>
\nMay 2012 versus one year ago this month: +43.76%<\/b>
\nYEAR TO DATE: +19.95%<\/b><\/p>\n

—<\/p>\n

OVERALL DIAMOND SALES (including all comics, trades, and magazines)<\/b><\/div>\n

May 2012: approximately $44.68 million (subject to revision)
\nVersus 1 year ago this month: +44%
\nVersus 5 years ago this month: +9%
\nYEAR TO DATE: $182.49 million, +20% vs. 2011, +4% vs. 2007<\/p>\n

The average price of comics in Diamond’s Top 300 was $3.53 as was the cost of the average comic book retailers ordered. $3.50
\nwas the median price of all comics offered in the Top 300, while
\nthe most common price remained $2.99.<\/p>\n

The numbers already show it, but there’s increasing anecdotal evidence of a turnaround out there \u2014 including this piece in yesterday’s Ventura County Star.<\/i><\/b><\/a> The headline alone is of a sort we haven’t seen in the business in a long time. Brian Jacoby<\/b><\/a> from Secret Headquarters in Tallahassee, Fla., also provides a very positive view in the comments thread of this ComicsBeat post<\/b><\/a>. “My subscriber list has grown 20% in the past 9 months, beginning on the
\nstrength of the excitement for the New 52, and bolstered by other great
\nlaunches since, like (Miles Morales as) Ultimate Spider-Man<\/i> and Saga<\/i>,
\nand the continued influx of Walking Dead<\/i>– and Avengers<\/i>-curious people
\nbrought in by other media.” That’s how recoveries have worked in the past: one thing leads to the next.<\/p>\n","protected":false},"excerpt":{"rendered":"

The full report of comics orders for May 2012 has been released by Diamond Comic Distributors, and as the initial report here found, the market is hitting on all cylinders. It’s also breaking records, according to estimates compiled here at The Comics Chronicles. Click to see the comics sales estimates for May 2012. As reported … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":5081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[80,17,46],"class_list":["post-5080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2012-sales","tag-diamond-monthly-reports","tag-record-setters"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=5080"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5080\/revisions"}],"predecessor-version":[{"id":6504,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5080\/revisions\/6504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/5081"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=5080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=5080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=5080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}