{"id":5231,"date":"2011-08-10T00:39:00","date_gmt":"2011-08-10T00:39:00","guid":{"rendered":""},"modified":"2020-08-01T16:40:09","modified_gmt":"2020-08-01T21:40:09","slug":"full-july-2011-comics-sales-estimates","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2011\/08\/10\/full-july-2011-comics-sales-estimates\/","title":{"rendered":"Full July 2011 comics sales estimates now online"},"content":{"rendered":"
<\/div>\n

Following the initial report<\/b><\/a> here on July 2011 comics orders, the full data is now out from Diamond Comic Distributors<\/b>. Click to see the Comics Chronicles estimates.<\/b><\/a><\/p>\n

As expected, Amazing Spider-Man <\/i>#666<\/b> landed in the 130s, and there were two more titles in the 90,000-copy range, which is an improvement on some of the more anemic months this year. The market didn’t have as much depth, though, with the 300th-place title landing around 3,500 copies. That is much higher than in past years, just not as high as some recent months.<\/p>\n

The aggregate totals:<\/p>\n

TOP 300 COMICS UNIT SALES<\/b><\/div>\n

July 2011<\/a>: <\/b>5.89 million copies
\nVersus 1 year ago this month<\/b><\/a>: -1%
\nVersus 5 years ago this month<\/b><\/a>: -20%
\nVersus 10 years ago this month<\/b><\/a>: -6%
\nYEAR TO DATE: 37.9 million copies, -7% vs. 2010, -19% vs. 2006, +4% vs. 2001<\/p>\n

ALL COMICS UNIT SALES<\/b>
\nJuly 2011 versus one year ago this month: -0.52%<\/b>
\nYEAR TO DATE: -6.46%<\/b><\/p>\n

—<\/p>\n

TOP 300 COMICS DOLLAR SALES<\/b><\/div>\n

July 2011: $20.29 million
\nVersus 1 year ago this month: -5%
\nVersus 5 years ago this month: -10%
\nVersus 10 years ago this month: +16%
\nYEAR TO DATE: $131.53 million, -8% vs. 2010, -8% vs. 2006, +31% vs. 2001<\/p>\n

ALL COMICS DOLLAR SALES<\/b>
\nJuly 2011 versus one year ago this month: -4.27%<\/b>
\nYEAR TO DATE: -7.26%<\/b><\/p>\n

—<\/p>\n

TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

July 2011: $5.94 million
\nVersus 1 year ago this month: -22%
\nVersus 5 years ago this month, just the Top 100 vs. the Top 100: -8%
\nVersus 10 years ago this month, just the Top 25 vs. the Top 25: +49%
\nYEAR TO DATE: $38.33 million, -11% vs. 2010<\/p>\n

ALL TRADE PAPERBACK\u00a0 SALES<\/b>
\nJuly 2011 versus one year ago this month: -10.1%<\/b>
\nYEAR TO DATE: -6.58%<\/b><\/p>\n

—<\/p>\n

TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

July 2011: $26.23 million
\nVersus 1 year ago this month: -9%
\nVersus 5 years ago this month, counting just the Top 100 TPBs: -10%
\nVersus 10 years ago this month, counting just the Top 25 TPBs: +16%
\nYEAR TO DATE: $169.86 million, -9% vs. 2010<\/p>\n

ALL COMICS AND TRADE PAPERBACK\u00a0 SALES<\/b>
\nJuly 2011 versus one year ago this month: -6.17%<\/b>
\nYEAR TO DATE: -7.04%<\/b><\/p>\n

—<\/p>\n

OVERALL DIAMOND SALES (including all comics, trades, and magazines)<\/b><\/div>\n

July 2011: approximately $33 million (subject to revision)
\nVersus 1 year ago this month: -9%
\nVersus 5 years ago this month: -6%
\nYEAR TO DATE: $221.68 million, -7% vs. 2010<\/p>\n

<\/div>\n

It’s worth noting that while the unit sales performances versus with five years ago are starting to look pretty bad,\u00a0 there’s an excellent reason for that: we’re beginning to climb the real sales peak for comics in the 2000s. July 2006<\/b><\/a> saw the release of Civil War<\/i> #3<\/b> \u2014 at 290,000 copies in its first month, it was the #3 best-selling comic book of the entire decade<\/b><\/a> \u2014 and the previous issue was #2! Diamond moved 7.4 million copies in the month, on its way up to a 21st-century record of 7.96 million copies in November 2006<\/b><\/a>. So as we make our comparisons heading into DC’s relaunch, it is worth remembering that, while the one-year comparatives for the market aren’t particularly high hurdles, the five-year numbers are way up there. (The ten-year unit sales comparatives, which had been very close to current performance, are starting to climb, too, as the market recovery of 2001 was underway by this time of year.)<\/p>\n

The drop in trade paperbacks is attributable in some large part to tough comparatives from the previous year: July 2011<\/b> saw a new Scott Pilgrim<\/a>\"\"<\/b><\/i> edition and high Pilgrim sales in advance of the film, a Walking Dead<\/a>\"\"<\/b><\/i> volume, and the Blackest Night<\/i> hardcover<\/a><\/b>\"\". But the “long tail” makes up for quite a bit: just comparing the Top 300 trades, this July was off $2.4 million, or 22%. The gap shrinks to 10% when the rest of Diamond’s trades are added in.<\/p>\n","protected":false},"excerpt":{"rendered":"

Following the initial report here on July 2011 comics orders, the full data is now out from Diamond Comic Distributors. Click to see the Comics Chronicles estimates. As expected, Amazing Spider-Man #666 landed in the 130s, and there were two more titles in the 90,000-copy range, which is an improvement on some of the more … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":5232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[17],"class_list":["post-5231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-diamond-monthly-reports"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=5231"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5231\/revisions"}],"predecessor-version":[{"id":6544,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5231\/revisions\/6544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/5232"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=5231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=5231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=5231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}