{"id":5304,"date":"2011-01-10T19:57:00","date_gmt":"2011-01-10T19:57:00","guid":{"rendered":""},"modified":"2020-08-01T17:30:45","modified_gmt":"2020-08-01T22:30:45","slug":"december-2010-sales-up-overall-but","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2011\/01\/10\/december-2010-sales-up-overall-but\/","title":{"rendered":"December 2010 sales up overall, but record low at chart top"},"content":{"rendered":"
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Diamond has released its full Top 300 lists for December, as well as posting online its Top 500s for the year, incorporated here<\/b><\/a> and addressed in another post, thus completing the picture for the year. Click to see the Top 300 comics and trades for the month<\/b><\/a>.<\/span>
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\nPreliminary estimates<\/a> <\/b>for December were confirmed in that no title for the month topped the 100,000 mark, and in fact, the top-seller, Batman: The Dark Knight<\/i> #1<\/b>, landed at almost exactly 90,000 copies, marking an all-time record<\/b><\/a> low for a top-seller. First-month sales were actually 10,000 copies less than last month’s top seller, another Batman first issue priced at a dollar more. However, it’s unclear how Diamond’s holiday schedule figures into things.\u00a0 (Revision<\/b>: There was a shipment on Dec. 29; it was in 2009 that Dec. 30 was a skip week. I indeed live in the past!) <\/i><\/span><\/p>\n

As this is the sixth month with the top-seller in five figures<\/b><\/a> and the fourth time in five months for it, the 100,000 figure may seem a less useful benchmark for the future \u2014 but given how much higher sales roles off the lows of 2000 (numbers that were not much different than these), it’s not time to put it away just yet.<\/span><\/p>\n

We’re still looking at high unit sales levels for the 300th-place item<\/b><\/a> \u2014 3,811 copies for a comic book priced at $7.99 (!), the third-highest unit sales for the cut-off item all year. That said, the sales fall off fairly quickly just a dozen items after that in the list, with the 313th-place item at just over 3,300 copies.<\/span><\/p>\n

The aggregate totals for December, and the year:<\/span> <\/b><\/p>\n

TOP 300 COMICS UNIT SALES<\/b><\/p>\n<\/div>\n

December 2010:<\/b><\/a> 5.56 million copies
\nVersus 1 year ago this month<\/b><\/a>: -12%
\nVersus 5 years ago this month<\/b><\/a>: -15%
\nVersus 10 years ago this month<\/b><\/a>: unchanged
\n4th Quarter 2010: 18.66 million copies, -10% vs. 2009
\n2010 Year-End: 69.2 million copies, -8% vs. 2009, -9% vs. 2005, unchanged vs. 2000<\/b><\/p>\n

ALL COMICS UNIT SALES<\/b>
\nDecember 2010 versus one year ago this month: -10.69%<\/b>
\n2010 Year-End: -5.91%<\/b><\/p>\n

—<\/p>\n

TOP 300 COMICS DOLLAR SALES<\/b><\/div>\n

December 2010: $20.33 million
\nVersus 1 year ago this month: -10%
\nVersus 5 years ago this month: +2%
\nVersus 10 years ago this month: +29%
\n4th Quarter 2010: $61.39 million, -6% vs. 2009
\n2010 Year-End: $245.72 million, -5% vs. 2009, +11% vs. 2005, +29% vs. 2000<\/b><\/p>\n

ALL COMICS DOLLAR SALES<\/b>
\nDecember 2010 versus one year ago this month: -7.45%<\/b>
\n2010 Year-End: -4.65%<\/b><\/p>\n

—<\/p>\n

TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

December 2010: $6.52 million
\nVersus 1 year ago this month: +24%
\nVersus 5 years ago this month, just the Top 100 vs. the Top 100: unchanged
\nVersus 10 years ago this month, just the Top 25 vs. the Top 25: +42%
\n4th Quarter 2010: $20.83 million, +20% vs. 2009
\n2010 Year-end: $76.31 million, -2% vs. 2009<\/b><\/p>\n

ALL TRADE PAPERBACK\u00a0 SALES<\/b>
\nDecember 2010 versus one year ago this month: +26.74%<\/b>
\n2010 Year-End: -1.02%<\/b><\/p>\n

—<\/p>\n

TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

December 2010: $26.85 million
\nVersus 1 year ago this month: -3%
\nVersus 5 years ago this month, counting just the Top 100 TPBs: -1%
\nVersus 10 years ago this month, counting just the Top 25 TPBs: -4%
\n4th Quarter 2010: $82.23 million, -1% vs. 2009
\n2010 Year-end: $321.98 million, -4% vs. 2009<\/b><\/p>\n

ALL COMICS AND TRADE PAPERBACK\u00a0 SALES<\/b>
\nDecember 2010 versus one year ago this month: +2.2%<\/b>
\n2010 Year-End: -3.48%<\/b><\/p>\n

—<\/p>\n

OVERALL DIAMOND SALES (including all comics, trades, and magazines)<\/b><\/div>\n

December 2010: approximately $36.5 million
\nVersus 1 year ago this month: +2%
\nVersus 5 years ago this month: +15%
\n4th Quarter 2010: $109.05 million, +4% vs. 2009
\n2010 Year-end: $418.63 million, -3% vs. 2009<\/b><\/p>\n

The average comic book in Diamond\u2019s Top 300 cost $3.74. The average Top 300 comic book that retailers ordered from Diamond cost $3.65. The median comic book price in Diamond\u2019s Top 300 was $3.99, and the most common cover price on Diamond\u2019s list was also $3.99.<\/p>\n

Be sure to check out the Top Sellers for 2010<\/b><\/a> \u2014 it’s a big list!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Diamond has released its full Top 300 lists for December, as well as posting online its Top 500s for the year, incorporated here and addressed in another post, thus completing the picture for the year. Click to see the Top 300 comics and trades for the month. \u00a0 Preliminary estimates for December were confirmed … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":5305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[94,17],"class_list":["post-5304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2010-sales","tag-diamond-monthly-reports"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=5304"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5304\/revisions"}],"predecessor-version":[{"id":6567,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5304\/revisions\/6567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/5305"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=5304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=5304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=5304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}