{"id":5469,"date":"2010-04-15T01:20:00","date_gmt":"2010-04-15T01:20:00","guid":{"rendered":""},"modified":"2020-08-01T18:21:14","modified_gmt":"2020-08-01T23:21:14","slug":"march-2010-comics-sales-jump-quarter","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2010\/04\/15\/march-2010-comics-sales-jump-quarter\/","title":{"rendered":"March 2010 comics sales jump, quarter finishes up overall"},"content":{"rendered":"
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If it takes a quarter of growth to end a recession, count this one over \u2014 at least in comics. While the market notched some positive quarters in the wide overall category last year, those gains weren’t always reflected in the narrower categories, like periodical unit sales. This quarter was different. Orders placed for comic books through Diamond Comic Distributors<\/b><\/a> leapt in March \u2014 14% for Top 300 Comics Units, 20% for Top 300 Comics Dollars \u2014resulting in a first quarter that was up in all categories except for the Top 300 Trade Paperbacks grouping. And that category’s sales were pumped up by the Watchmen<\/a><\/i><\/b>\"\" movie. Click to see our March 2010 estimates.<\/b><\/a><\/p>\n

As individual months go, March 2009<\/b><\/a> didn’t put up big numbers to compare against. It was, as reported here<\/b><\/a>, the first month in which the top-selling comic book did not break 100,000 copies in first-month orders through Diamond \u2014 and while the market got some mileage out of the Watchmen<\/b><\/i> movie, a lot of those related sales to retailers had already taken place. But apart from the Obama Spider-Man comic book \u2014 the best-selling comic book of the 2000s<\/b><\/a> \u2014 there wasn’t much going on in the rest of the quarter, either. The first quarter of 2010 has had, among other things, Blackest Night, Siege<\/b><\/i>, and, this month, the Twilight<\/b><\/i> manga. Strong quarters in comics tend to require “tentpole” projects of one kind or another, and this quarter had them.<\/p>\n

The aggregate figures:<\/p>\n

TOP 300 COMICS UNIT SALES<\/b><\/div>\n

March 2010: 6.05 million copies
\nVersus 1 year ago this month<\/b><\/a>: +14%
\nVersus 5 years ago this month<\/b><\/a>: -10%
\nVersus 10 years ago this month<\/b><\/a>: +4%
\nYEAR TO DATE: 17.06 million copies, +3% vs. 2009<\/b>, -3% vs. 2005, +1% vs. 2000<\/p>\n

TOP 300 COMICS DOLLAR SALES<\/b><\/div>\n

March 2010: $21.29 million
\nVersus 1 year ago this month: +20%
\nVersus 5 years ago this month: +12%
\nVersus 10 years ago this month: +39%
\nYEAR TO DATE: $59.35 million, +6% vs. 2009<\/b>, +19% vs. 2005, +35% vs. 2000<\/p>\n

TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

March 2010: $6.36 million
\nVersus 1 year ago this month: -10%
\nVersus 5 years ago this month, just the Top 100 vs. the Top 100: -9%
\nVersus 10 years ago this month, just the Top 25 vs. the Top 25: +44%
\nYEAR TO DATE: $16.71 million; -9% versus 2009<\/b><\/p>\n

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TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALES<\/b><\/div>\n

March 2010: $27.65 million
\nVersus 1 year ago this month: +11%
\nVersus 5 years ago this month, just the Top 100 vs. the Top 100: +8%
\nVersus 10 years ago this month, just the Top 25 vs. the Top 25: +39%
\nYEAR TO DATE: $76.07 million; -2% vs. 2009<\/b><\/p>\n

OVERALL DIAMOND SALES (including all comics, trades, and magazines)<\/b><\/div>\n

March 2010: $35 million ($38.5 million with UK)
\nVersus 1 year ago this month: +13%
\nVersus 5 years ago this month: +11%
\nYEAR TO DATE: $96.99 million, +6% vs. 2009,<\/b> +19% vs. 2005
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As with last month, the overall figure for the month’s total comic book, trade paperback, and magazine orders is preliminary and subject to later revision, but it does look to be in positive territory as well.<\/p>\n

The average comic offered in the Top 300 cost $3.55; the average comic ordered cost $3.52. The median price \u2014 the middle price of all 300 comics \u2014 was $3.50. $3.99 was the most common price of comics appearing in the Top 300 for the first time ever<\/b><\/a>, as reported here yesterday.<\/p>\n

While comics prices have been increasing, probably the easiest way to subtract inflation out is to look at the number of units sold. We know that the Top 300 comics sold more copies in both March and the first quarter, but it also appears that the comics off the chart are doing better, as well. Looking at the 300th place comics<\/b><\/a> shows us that the bottom book on the chart has nearly doubled in unit sales from March 2009 to March 2010, from 1,962 copies to 3,706 copies.<\/p>\n

The Flashbacks column will be along later. This weekend, I’ll be at C2E2 in Chicago where I’ll be appearing at the Dark Horse booth; check here<\/b><\/a> for updated times. (And our thanks to Dark Horse, which mentioned Comichron in a profile appearing in all its April issues!)<\/p>\n

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If it takes a quarter of growth to end a recession, count this one over \u2014 at least in comics. While the market notched some positive quarters in the wide overall category last year, those gains weren’t always reflected in the narrower categories, like periodical unit sales. This quarter was different. Orders placed for comic … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":5470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[94,17,102],"class_list":["post-5469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2010-sales","tag-diamond-monthly-reports","tag-recessions"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=5469"}],"version-history":[{"count":3,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5469\/revisions"}],"predecessor-version":[{"id":6625,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5469\/revisions\/6625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/5470"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=5469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=5469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=5469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}