{"id":5773,"date":"2009-03-01T18:01:00","date_gmt":"2009-03-01T18:01:00","guid":{"rendered":""},"modified":"2020-07-28T03:07:33","modified_gmt":"2020-07-28T03:07:33","slug":"how-watchmen-1-12-charted-when-they","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2009\/03\/01\/how-watchmen-1-12-charted-when-they\/","title":{"rendered":"How Watchmen #1-12 charted when they came out"},"content":{"rendered":"<p><img decoding=\"async\" style=\"margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 134px; height: 200px;\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2009\/03\/Watchmen1-1.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5308074231526661938\" border=\"0\" \/><span style=\"font-weight: bold; font-style: italic;\">Watchmen<\/span> is one of the most reprinted comics series in history \u2014 but where did <span style=\"font-weight: bold; font-style: italic;\">Watchmen<\/span> rank at the time it came out, in its original comic book form? As mentioned when posting <span style=\"font-weight: bold;\">Neil Dorsett<\/span>&#8216;s essay on <a href=\"http:\/\/www.comichron.com\/special\/watchmenandfilm.html\"><span style=\"font-weight: bold;\">Watchmen and Film Techniques<\/span><\/a> a few days back, the number of public inquiries about the series has, as you might guess, gone to Mars  \u2014 and, unlike Doc Manhattan, shows no signs of coming back. So I hit the circulation database and the shelves of distributor magazines \u2014 and what I came up with appears in this essay: <a href=\"http:\/\/www.comichron.com\/special\/watchmensales.html\"><span style=\"font-weight: bold;\">&#8220;Watchmen Sales Rankings in its Initial Release.&#8221;<\/span><\/a><\/p>\n<p>It may surprise newer readers to see that <span style=\"font-style: italic;\">Watchmen<\/span> never ranked higher than 5th place in unit sales at Capital City, the distributor for which most information is known. <span style=\"font-style: italic;\">Watchmen<\/span> was up against books with heavy newsstand distribution, and at half its cover price; recall this is 1986-87, when <span style=\"font-weight: bold; font-style: italic;\">Man of Steel<\/span> is running, when Marvel is launching a long-awaited ongoing <span style=\"font-weight: bold; font-style: italic;\">Punisher<\/span> title, and when DC is starting <span style=\"font-weight: bold; font-style: italic;\">Superman<\/span> again with John Byrne&#8217;s new #1. It&#8217;s partly because of all of this going on that <span style=\"font-style: italic;\">Watchmen<\/span>&#8216;s penetration so high on the direct-market list is remarkable indeed: the early 1990s Image-and-Valiant era found titles with non-franchise characters breaking the Top 10, but it wasn&#8217;t something you saw in the mid-1980s. Watchmen&#8217;s dollar sales place it higher still, although Capital wasn&#8217;t reporting that in those days.<\/p>\n<p><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 133px; height: 200px;\" src=\"https:\/\/comichron.com\/blog\/wp-content\/uploads\/2009\/03\/Watchmen4-1.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5308074381615493378\" border=\"0\" \/>These are obviously partial findings in the piece, but there are some interesting tidbits \u2014 like the collapse of <span style=\"font-weight: bold;\">Glenwood Distributors <\/span>right as the series hit the home stretch, resulting in Capital selling more copies of #12 than it did of #1. And you can see very clearly exactly how tied the comics market still was to the adolescent demographic: &#8220;Black September,&#8221; when orders customarily collapsed every year when school started, is very visible in Watchmen&#8217;s orders at Capital. For this reason, <span style=\"font-weight: bold; font-style: italic;\">Watchmen<\/span> <span style=\"font-weight: bold;\">#4<\/span>, of all issues, was Capital&#8217;s best seller in initial orders.<\/p>\n<p>The chart on the page also attempts to place the release month in connection with the cover date; I do have the resources to find exact shipping dates \u2014 hopefully I can get to that at least as it concerns the Glenwood collapse soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watchmen is one of the most reprinted comics series in history \u2014 but where did Watchmen rank at the time it came out, in its original comic book form? As mentioned when posting Neil Dorsett&#8216;s essay on Watchmen and Film Techniques a few days back, the number of public inquiries about the series has, as &#8230; <a title=\"How Watchmen #1-12 charted when they came out\" class=\"read-more\" href=\"https:\/\/comichron.com\/blog\/2009\/03\/01\/how-watchmen-1-12-charted-when-they\/\" aria-label=\"Read more about How Watchmen #1-12 charted when they came out\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":5774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[19,115,18,113],"class_list":["post-5773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-1980s-sales","tag-black-september","tag-capital-city-distribution","tag-watchmen"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=5773"}],"version-history":[{"count":1,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5773\/revisions"}],"predecessor-version":[{"id":5776,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5773\/revisions\/5776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/5774"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=5773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=5773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=5773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}