{"id":5839,"date":"2009-01-28T19:11:00","date_gmt":"2009-01-28T19:11:00","guid":{"rendered":""},"modified":"2020-07-28T03:07:58","modified_gmt":"2020-07-28T03:07:58","slug":"diamond-clarifies-sales-results","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2009\/01\/28\/diamond-clarifies-sales-results\/","title":{"rendered":"Diamond clarifies sales results"},"content":{"rendered":"<p>As noted also in the <a href=\"http:\/\/blog.comichron.com\/2009\/01\/2008-year-end-comics-sales-industry.html\"><span style=\"font-weight: bold;\">updated main post<\/span><\/a> below: <span style=\"font-weight: bold;\">Dan Manser<\/span>, director of marketing at Diamond, has confirmed my understanding of the numbers: Indeed, all three findings that have been reported are correct. The 3-4% drops in Diamond&#8217;s 2008 sales mentioned in previous interviews with <span style=\"font-weight: bold;\">Bill Schanes<\/span> and<span style=\"font-weight: bold;\"> Roger Fletcher<\/span> refer to Diamond&#8217;s overall sales, including ancillary products;<span style=\"font-weight: bold;\"> Steve Geppi<\/span>&#8216;s quoted 5% increase refers to trade paperbacks; and my &#8220;overall comics, magazines, and trades&#8221; estimates split the difference. &#8220;Your facts\/figures bear things out correctly&#8230; it&#8217;s just 3 sets of statistics\/numbers.&#8221;<\/p>\n<p>So the groupings would appear to read this way: everything Diamond sells slightly down; comics and trade paperbacks very slightly up; and trade paperbacks slightly up. Thus, 2008 continues the 2001-present run of sales growth found in my own tracking.<\/p>\n<p>Manser also adds that while the &#8220;new&#8221; column was unintentionally added to the comics list this month \u2014 it&#8217;s only marginally useful \u2014 the column will continue in the trade paperbacks list, even including the month of release. This is a very helpful item, and should provide a lot of interesting insights.<\/p>\n<p>Diamond&#8217;s giant year-end charts will appear next week, he said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As noted also in the updated main post below: Dan Manser, director of marketing at Diamond, has confirmed my understanding of the numbers: Indeed, all three findings that have been reported are correct. The 3-4% drops in Diamond&#8217;s 2008 sales mentioned in previous interviews with Bill Schanes and Roger Fletcher refer to Diamond&#8217;s overall sales, &#8230; <a title=\"Diamond clarifies sales results\" class=\"read-more\" href=\"https:\/\/comichron.com\/blog\/2009\/01\/28\/diamond-clarifies-sales-results\/\" aria-label=\"Read more about Diamond clarifies sales results\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[112,21,33],"class_list":["post-5839","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-2008-sales","tag-diamond-annual-reports","tag-state-of-the-market"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=5839"}],"version-history":[{"count":1,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5839\/revisions"}],"predecessor-version":[{"id":5840,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5839\/revisions\/5840"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=5839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=5839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=5839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}