{"id":5940,"date":"2008-10-20T19:00:00","date_gmt":"2008-10-20T19:00:00","guid":{"rendered":""},"modified":"2020-07-28T03:08:53","modified_gmt":"2020-07-28T03:08:53","slug":"marvels-unit-market-share-sets-modern","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2008\/10\/20\/marvels-unit-market-share-sets-modern\/","title":{"rendered":"Marvel’s unit market share sets modern record"},"content":{"rendered":"

The Diamond charts for September 2008 are out today, and while I will have them here soon, I wanted to produce a supporting document to something mentioned in Michael Doran’s Newsarama piece<\/span><\/a>: whether Marvel’s topping of 50% in the Final Pieces Sold Unit Share category represents a first in the post-bankruptcy era.<\/p>\n

I don’t often work with the unit share figure as when you’re dealing with comics and trades mixed, dollars are more relevant \u2014 but as far back as the info at my fingertips goes, this appears to check out. Marvel topped 48% several times \u2014 hitting 48.96% in March 2005 \u2014 but never 50%. The below list shows the #1 Unit Sales Share publisher for each month, back to February 2003 when Diamond converted to Final Order reporting for everything.<\/p>\n

TOP FINAL UNIT SHARES
Feb-03 \u2022 Marvel \u2022 32.48%
Mar-03 \u2022 Marvel \u2022 39.05%
Apr-03 \u2022 Marvel \u2022 38.87%
May-03 \u2022 Marvel \u2022 41.82%
Jun-03 \u2022 Marvel \u2022 41.46%
Jul-03 \u2022 Marvel \u2022 40.70%
Aug-03 \u2022 Marvel \u2022 37.84%
Sep-03 \u2022 Marvel \u2022 40.70%
Oct-03 \u2022 Marvel \u2022 40.94%
Nov-03 \u2022 Marvel \u2022 41.82%
Dec-03 \u2022 Marvel \u2022 40.11%
Jan-04 \u2022 Marvel \u2022 48.20%
Feb-04 \u2022 Marvel \u2022 43.86%
Mar-04 \u2022 Marvel \u2022 37.68%
Apr-04 \u2022 Marvel \u2022 45.49%
May-04 \u2022 Marvel \u2022 34.92%
Jun-04 \u2022 Marvel \u2022 40.56%
Jul-04 \u2022 Marvel \u2022 41.01%
Aug-04 \u2022 Marvel \u2022 43.20%
Sep-04 \u2022 Marvel \u2022 45.67%
Oct-04 \u2022 Marvel \u2022 42.99%
Nov-04 \u2022 Marvel \u2022 43.13%
Dec-04 \u2022 Marvel \u2022 44.01%
Jan-05 \u2022 Marvel \u2022 46.81%
Feb-05 \u2022 Marvel \u2022 45.06%
Mar-05 \u2022 Marvel \u2022 48.96%
Apr-05 \u2022 Marvel \u2022 35.62%
May-05 \u2022 DC \u2022 41.03%
Jun-05 \u2022 Marvel \u2022 41.12%
Jul-05 \u2022 Marvel \u2022 43.45%
Aug-05 \u2022 Marvel \u2022 41.16%
Sep-05 \u2022 Marvel \u2022 44.17%
Oct-05 \u2022 DC \u2022 39.12%
Nov-05 \u2022 Marvel \u2022 42.70%
Dec-05 \u2022 Marvel \u2022 44.84%
Jan-06 \u2022 Marvel \u2022 42.17%
Feb-06 \u2022 Marvel \u2022 45.30%
Mar-06 \u2022 Marvel \u2022 42.83%
Apr-06 \u2022 Marvel \u2022 43.93%
May-06 \u2022 DC \u2022 41.18%
Jun-06 \u2022 Marvel \u2022 42.61%
Jul-06 \u2022 Marvel \u2022 44.30%
Aug-06 \u2022 Marvel \u2022 41.04%
Sep-06 \u2022 Marvel \u2022 45.76%
Oct-06 \u2022 Marvel \u2022 42.70%
Nov-06 \u2022 Marvel \u2022 44.10%
Dec-06 \u2022 Marvel \u2022 43.35%
Jan-07 \u2022 Marvel \u2022 44.79%
Feb-07 \u2022 Marvel \u2022 47.38%
Mar-07 \u2022 Marvel \u2022 46.46%
Apr-07 \u2022 Marvel \u2022 37.62%
May-07 \u2022 Marvel \u2022 46.60%
Jun-07 \u2022 Marvel \u2022 48.42%
Jul-07 \u2022 Marvel \u2022 47.69%
Aug-07 \u2022 Marvel \u2022 45.61%
Sep-07 \u2022 Marvel \u2022 42.82%
Oct-07 \u2022 DC \u2022 38.98%
Nov-07 \u2022 Marvel \u2022 42.03%
Dec-07 \u2022 Marvel \u2022 42.75%
Jan-08 \u2022 Marvel \u2022 48.41%
Feb-08 \u2022 Marvel \u2022 41.97%
Mar-08 \u2022 Marvel \u2022 43.52%
Apr-08 \u2022 Marvel \u2022 44.16%
May-08 \u2022 Marvel \u2022 47.56%
Jun-08 \u2022 Marvel \u2022 48.39%
Jul-08 \u2022 Marvel \u2022 43.55%
Aug-08 \u2022 Marvel \u2022 48.09%
Sep-08 \u2022 Marvel \u2022 50.92%<\/p>\n

I have the previous Unit Shares, but not electronically \u2014 again, they’re not the most useful figure. But my guess would be that Marvel did not top the 50% level in the 1998-2002 period \u2014 it having many fewer trade paperback titles than DC in that time.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Diamond charts for September 2008 are out today, and while I will have them here soon, I wanted to produce a supporting document to something mentioned in Michael Doran’s Newsarama piece: whether Marvel’s topping of 50% in the Final Pieces Sold Unit Share category represents a first in the post-bankruptcy era. I don’t often … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[17,68],"class_list":["post-5940","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-diamond-monthly-reports","tag-market-shares"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=5940"}],"version-history":[{"count":1,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5940\/revisions"}],"predecessor-version":[{"id":5941,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5940\/revisions\/5941"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=5940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=5940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=5940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}