{"id":5956,"date":"2008-07-21T19:39:00","date_gmt":"2008-07-21T19:39:00","guid":{"rendered":""},"modified":"2020-07-28T03:09:01","modified_gmt":"2020-07-28T03:09:01","slug":"june-2008-comic-book-sales-estimates","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2008\/07\/21\/june-2008-comic-book-sales-estimates\/","title":{"rendered":"June 2008 Comic Book Sales Estimates"},"content":{"rendered":"
\nby John Jackson Miller<\/span><\/span><\/i><\/div>\n


Updated! <\/span><\/strong><\/em>As I surmised last month, June 2008 comics sales in the direct market<\/strong><\/a> had an easier time in comparison with June 2007<\/strong><\/a>
\n sales, in part thanks to the second best trade paperback month recorded
\n among Diamond\u2019s Top 100 Trade Paperbacks. While ground was still lost
\nin the narrower categories (such as Top 300 comics units and dollars,
\ndown 4% and 3% respectively), the Trade Paperback and wider categories
\nsaw increases year-over-year. Overall June 2008 orders were up 5% to
\nnearly $37 million, with Diamond’s Top 25 trades up 25% to just over $6
\nmillion.<\/p>\n

<\/span>
\nThe result is that all categories are
\nstill even or slightly off for the second quarter and for the year, but
\nthe margins are such that they could be made up in the second half of
\nthe year if the market performs even slightly better than it did in the
\nsecond half of 2007. The overall total (the sum of all<\/strong>
\nDiamond comics, trade paperback, and magazine orders, including items
\nnot on the top-sellers charts) is at $208.8 million, just under last
\nyear’s first half mark of $210.11 million. Diamond’s top-selling trade
\npaperbacks category is the only one that’s up  \u2014 by about $30,000.
\nDiamond sold about 2.6 million fewer comic books in its Top 300 in the
\nfirst half of 2008 versus the first half of 2007; that’s the category
\nwith the most ground to make up.
<\/span>
\nThere were four titles above 100,000
\ncopies in estimated sales; perhaps the bigger help to June making up
\nground was the three trade paperbacks with orders over 10,000 copies.<\/p>\n

TOP 300 COMICS UNIT SALES<\/strong>
\nJune 2008: 6.66 million copies
\n<\/strong>Versus 1 year ago this month: -4%
\nVersus 5 years ago this month: +20%
\nVersus 10 years ago this month: -8%
\nQ2 2008: 20.43 million copies, -6% vs. Q2 2007
\nYEAR TO DATE:  39.54 million copies, -6% vs. 2007<\/strong>
\n<\/span>
\n<\/span>TOP 300 COMICS DOLLAR SALES<\/strong>
\n<\/span>June 2008: $21.37 million<\/strong>
\nVersus 1 year ago this month: -3%
\nVersus 5 years ago this month: +32%
\nVersus 10 years ago this month: +19%
\nQ2 2008: $65.94 million, -4% vs. Q2 2007
\nYEAR TO DATE: $125.73 million, -5% vs. 2007<\/span>
\n<\/strong><\/span>
\nTOP 100 TRADE PAPERBACK DOLLAR SALES<\/strong>
\nJune 2008: $6.06 million<\/strong>
\nVersus 1 year ago this month: +25%
\nVersus 5 years ago this month, just the Top 50 vs. the Top 50: +86%
\nVersus 10 years ago this month, just the Top 25 vs. the Top 25: +155%
\nQ2 2008: $15.5 million, -3% vs. Q2 2007
\nYEAR TO DATE: $27.97 million, +0.1% vs. 2007<\/strong><\/span><\/p>\n

TOP 300 COMICS + TOP 100 TRADE PAPERBACK DOLLAR SALES<\/strong>
\nJune 2008: $27.43 million<\/strong>
\nVersus 1 year ago this month: +2%
\nVersus 5 years ago this month, counting just the Top 50 TPBs: +39%
\nVersus 10 years ago this month, counting just the Top 25 TPBs: +27%
\nQ2 2008: $81.8 million, -3% vs. Q2 2007
\nYEAR TO DATE: $154.06 million, -4% vs. 2007<\/strong><\/span><\/p>\n

OVERALL DIAMOND SALES (including all comics, trades, and magazines)<\/strong><\/span>
\n<\/span>June 2008: $36.97 million ($41 million with UK)<\/strong>
\nVersus 1 year ago this month: +5%
\nVersus 5 years ago this month: +49%
\nQ2 2008: $110.5 million, -0.3% vs. Q2 2007
\nYEAR TO DATE: $208.8 million, -0.6% vs. 2007, +46% vs. 2003<\/strong><\/span><\/span>
\n
The ratios this time out are pegged to Detective Comics<\/em> #845<\/strong>; one point on the scale equals 1% of the sales of Detective. There is a Batman<\/strong><\/em>
\n on the lists to peg to this month, but as it has three order codes I
\nimagine they picked the simpler route.<\/span>
\n
Three<\/span> new publisher entries in the Top 300 this month: Hero Initiative<\/strong>, with its Mike Wieringo tribute issue, a joint effort with Marvel; Catastrophic Comics<\/strong>, with William Katt’s comic book, Sparks<\/strong><\/em> #1<\/strong>; and Great Big<\/strong>, with Voyages of She-Buccaneer<\/em> #1<\/strong>.
<\/span>
\nThe average price of comic books in
\nDiamond’s Top 300 was $3.34. The weighted average price of the average
\ncomic book ordered was $3.21. The average cost of comics in the Top 25
\nwas $3.11.<\/span>
\n
<\/span>
\n<\/p>\n

<\/span>
\nA little numerological strangeness \u2014 here in the sixth month of the year, a month which saw Number of the Beast<\/strong><\/em> #6<\/strong> ship \u2014 Diamond’s Top 300 comics sold 6.66 million copies to retailers!<\/span> The Comics Chronicles does not endorse any metaphysical conspiracy theories \u2014 we just do the math! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

by John Jackson Miller Updated! As I surmised last month, June 2008 comics sales in the direct market had an easier time in comparison with June 2007 sales, in part thanks to the second best trade paperback month recorded among Diamond\u2019s Top 100 Trade Paperbacks. While ground was still lost in the narrower categories (such … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[112,17],"class_list":["post-5956","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-2008-sales","tag-diamond-monthly-reports"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=5956"}],"version-history":[{"count":1,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5956\/revisions"}],"predecessor-version":[{"id":5957,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/5956\/revisions\/5957"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=5956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=5956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=5956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}