{"id":6914,"date":"2021-11-05T12:57:03","date_gmt":"2021-11-05T17:57:03","guid":{"rendered":"https:\/\/comichron.com\/blog\/?p=6914"},"modified":"2021-11-06T10:13:02","modified_gmt":"2021-11-06T15:13:02","slug":"september-2021-industrywide-report-online-with-some-summer-comparisons","status":"publish","type":"post","link":"https:\/\/comichron.com\/blog\/2021\/11\/05\/september-2021-industrywide-report-online-with-some-summer-comparisons\/","title":{"rendered":"September 2021 Industrywide report online \u2014 with some summer comparisons"},"content":{"rendered":"

\"\"
\nWe’ve added our projections for DC comics orders to Diamond’s data for September, and a strong month got stronger. Comic books alone topped 8.78 million copies for $40 million, increases of 16% and 20% respectively over Sept. 2019. Charts: https:\/\/bit.ly\/Sep21Comics<\/a><\/p>\n

We don’t see much inflation in new comics prices, at least not yet: the average comic retailers ordered in September 2021 was $4.54, versus $4.41 two years earlier. \u00a0Thanks to Diamond’s record month for graphic novels; we believe overall Direct Market dollars topped $60 million.<\/p>\n

Now to the summer overall: With September, Diamond’s released four months of detailed data (like it always used to do) from which we estimate Direct Market size for that third of the year to be $230 million. That’s higher in nominal dollars than any year since our tracking began.<\/p>\n

 <\/p>\n

\"\"
\nWe don’t often adjust groupings that include graphic novels for inflation, because the product mix changes over time to include more hardcovers, so it’s not an apples-to-apples comparison. But 2021 is only behind 2016’s DC Rebirth year \u2014 and 2021’s estimate may even be a bit low.<\/p>\n

\"\"
\nSo this gets us to the question: where will 2021 wind up? Odds are increasing we could see a $600+ million year in the Direct Market, which would be an increase of more than a third over 2020 and well beyond 2019’s pre-pandemic numbers.<\/p>\n

It further appears that comic books \u2014 not manga (which are classified as graphic novels), but periodical comic books \u2014 could vault well past $400 million this year, an increase possibly as high as 50% over 2020.<\/p>\n

September was the last month before Marvel left Diamond for Penguin Random House; that’ll require another change in methodology (although POSSIBLY an easier one to deal with than DC’s move did). We’ll see what October portends!<\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve added our projections for DC comics orders to Diamond’s data for September, and a strong month got stronger. Comic books alone topped 8.78 million copies for $40 million, increases of 16% and 20% respectively over Sept. 2019. Charts: https:\/\/bit.ly\/Sep21Comics We don’t see much inflation in new comics prices, at least not yet: the average … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":6915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[131,4,17],"class_list":["post-6914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2021-sales","tag-dc-comics","tag-diamond-monthly-reports"],"_links":{"self":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/6914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/comments?post=6914"}],"version-history":[{"count":2,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/6914\/revisions"}],"predecessor-version":[{"id":6919,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/posts\/6914\/revisions\/6919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media\/6915"}],"wp:attachment":[{"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/media?parent=6914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/categories?post=6914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comichron.com\/blog\/wp-json\/wp\/v2\/tags?post=6914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}