Disney Comic Hits Sales Figures
Circulation as Reported in Publishers' Statements of Ownership
Filed with the United States Postal Service
Disney Comic Hits was Marvel's monthly anthology featuring characters from Disney's movies such as Toy Story, Pocahontas, and Aladdin. Film adaptation issues ran longer for a dollar more.
Heroes World Distribution figures account for around 7,000 copies of each issue on average, so newsstand sales accounted for the other 25,000 or so. That meant that, unusually, the largest contributor to the title's sales was postal subscriptions, likely spurred by joint marketing efforts from Marvel and Disney.
Some direct-market only information is available in the monthly reports.
—John Jackson Miller
|Issue Statement appearing in:||#15 Jan|
|Date of filing:||10/1/96|
|Issues published during year:||12|
|Annual subscription price:||$18.00|
|Cover price during year:||$1.50|
|Total Copies PRINTED (avg):||110,779|
|Sales through DEALERS (avg):||32,455|
|Sales by SUBSCRIPTION (avg):||28,277|
|Total PAID circulation (avg):||60,732|
|Samples by MAIL (avg):||600|
|Samples OUTSIDE mail (avg):||0|
|Total FREE circulation (avg):||600|
|Copies not distributed (office):||125|
|Copies not distributed (RETURNS):||104,434|
|Reported % Paid/Requested:||99.0%|
|% of RUN RETURNED:||94.3%|
|SELL-THROUGH at RETAIL:||54.8%|
We wouldn't really expect to find a Statement for 1995, since so little of the year was covered.
Understanding Statements of Ownership
The figures above are taken directly from the annual Statements of Ownership, Management, and Circulation filed by publishers with the United States Postal Service. The sales figure is the Average Paid Circulation figure and includes all copies sold through newsstands, comics shops, and postal subscription. It does not count copies the publisher gave away for free, or copies that were kept for office use.
More information can be found in the FAQ section.