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The month in comics shops

Vital statistics

(All figures below are estimated)

One point on the chart released by Diamond equals 841 copies.

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COMICS UNIT SALES

The Top 300 Comics sold
5.35 million copies

(-9% vs. same month previous year)
(-9% vs. same month 5 years earlier)

Category to date for year:
10.5 million copies
(-8% vs. previous year)

---

COMICS DOLLAR SALES

The Top 300 Comics sold had a total retail price of
$15.26 million

(-8% vs. same month previous year)
(+1% vs. same month 5 years earlier)

Category to date for year:
$29.75 million
(-7% vs. previous year)

---

GRAPHIC NOVEL DOLLAR SALES

The Top 100 Graphic Novels sold had a total retail price of
$2.51 million

(-30% vs. same month previous year, comparing just the Top 50 graphic novels)
(+6% vs. same month 5 years earlier, comparing just the Top 25 graohic novels)

Category to date for year:
$4.54 million
(-1% vs. previous year)

---

COMICS AND GRAPHIC NOVEL DOLLAR SALES

The Top 300 Comics and Top 100 Graphic Novels sold had a combined total retail price of
$17.77 million

(-11% vs. same month previous year, comparing just the Top 50 graphic novels)
(+1% vs. same month 5 years earlier, comparing just the Top 25 graphic novels)

Category to date for year:
$34.29 million
(-7% vs. previous year)

---

OVERALL
including all comic books, graphic novels, trade paperbacks, and magazines, Diamond shipped material worth

around $22.7 million
(+4% vs. same month previous year)

Category to date for year
around $44.6 million
(+4% vs. previous year)

Note: This category diverges slightly from Diamond's reported measures for all comics and graphic novels. Slight differences are introduced by the presence of magazines and other factors.

---

Average cost of comics in the Top 300:
$3.25

Average cost of comics in the Top 300, weighted by orders:
$2.85

Average cost of comics in the Top 25:
$2.64

Median cost of comics in the Top 300:
$2.95

Most common cost of comics in the Top 300:
$2.95

---

• MARKET SHARES

  Share of Overall Units
  Marvel	43.86%
  DC	30.77%
  Dark Horse	3.86%
  Image	3.64%
  CrossGen	2.41%
  Dreamwave	2.32%
  Wizard	1.63%
  Devil's Due	1.06%
  TokyoPop	0.96%
  Gemstone	0.80%
  Viz	0.76%
  IDW	0.70%
  Bongo	0.67%
  Avatar	0.56%
  Slave Labor	0.42%
  Oni	0.32%
  Antarctic	0.26%
  ADV	0.24%
  Fantagraphics	0.17%
  ComicsOne	0.12%
  Other	4.47%
  Share of Overall Dollars
  Marvel	37.08%
  DC	29.69%
  Dark Horse	5.05%
  Image	3.80%
  TokyoPop	2.56%
  Wizard	2.21%
  CrossGen	2.13%
  Dreamwave	1.85%
  Viz	1.76%
  Gemstone	1.19%
  Devil's Due	1.01%
  IDW	0.96%
  Avatar	0.72%
  ADV	0.66%
  Bongo	0.65%
  Slave Labor	0.46%
  Antarctic	0.43%
  Fantagraphics	0.42%
  ComicsOne	0.41%
  Oni	0.41%
  Other	6.55%
  Items in Top 300
  DC	88
  Marvel	61
  Gemstone	19
  Dark Horse	18
  Image	17
  Archie	12
  Crossgen	11
  Slave Labor	7
  Antarctic	6
  Devil's Due	5
  IDW	5
  Bongo	4
  Dreamwave	4
  Kenzer	4
  Avatar	3
  Fantagraphics	3
  Oni	3
  Alternative	2
  Basement	2
  Com X	2
  Dynamic Forces	2
  Mirage	2
  Moonstone	2
  MV Creations	2
  Radio	2
  Top Shelf	2
  Angel Gate	1
  Aardvark-Vanaheim	1
  Abstract	1
  Aspen	1
  Beckett	1
  Astronauts in Trouble	1
  Exhibit A	1
  Games Workshop	1
  Humanoids	1
  NBM	1
  Viz	1
  Viper	1
  Share of Units in Top 300
  Marvel	47.99%
  DC	32.78%
  Image	3.70%
  Dark Horse	3.63%
  Crossgen	2.54%
  Dreamwave	2.51%
  Devil's Due	1.07%
  Gemstone	0.72%
  IDW	0.71%
  Bongo	0.64%
  Archie	0.57%
  Avatar	0.42%
  Kenzer	0.29%
  MV Creations	0.25%
  Aspen	0.23%
  Oni	0.23%
  Antarctic	0.20%
  Abstract	0.20%
  Slave Labor	0.17%
  Mirage	0.13%
  Viz	0.13%
  Aardvark-Vanaheim	0.12%
  Moonstone	0.10%
  Basement	0.08%
  Fantagraphics	0.07%
  Astronauts in Trouble	0.06%
  Radio	0.06%
  NBM	0.05%
  Top Shelf	0.05%
  Humanoids	0.04%
  Beckett	0.04%
  Dynamic Forces	0.04%
  Alternative	0.04%
  Com X	0.04%
  Viper	0.03%
  Angel Gate	0.03%
  Exhibit A	0.02%
  Games Workshop	0.02%
  Share of Dollars in Top 300
  Marvel	46.43%
  DC	31.73%
  Dark Horse	4.34%
  Image	3.75%
  Dreamwave	2.63%
  Crossgen	2.63%
  Gemstone	1.28%
  Devil's Due	1.21%
  IDW	1.12%
  Bongo	0.67%
  Avatar	0.52%
  Archie	0.50%
  Kenzer	0.35%
  MV Creations	0.28%
  Antarctic	0.26%
  Aspen	0.24%
  Oni	0.24%
  Viz	0.23%
  Abstract	0.20%
  Slave Labor	0.18%
  Mirage	0.14%
  Moonstone	0.11%
  Aardvark-Vanaheim	0.10%
  Dynamic Forces	0.10%
  Fantagraphics	0.09%
  Top Shelf	0.09%
  Basement	0.08%
  Radio	0.07%
  Astronauts in Trouble	0.06%
  Humanoids	0.06%
  NBM	0.05%
  Alternative	0.05%
  Com X	0.05%
  Beckett	0.04%
  Viper	0.03%
  Angel Gate	0.03%
  Games Workshop	0.02%
  Exhibit A	0.02%
  Dollar Share of Top 300 Comics & Top 100 TPBs
  Marvel	43.24%
  DC	32.49%
  Dark Horse	4.14%
  Image	3.86%
  Crossgen	2.50%
  Dreamwave	2.26%
  Gemstone	1.34%
  Tokyopop	1.25%
  Devil's Due	1.15%
  Viz	1.14%
  IDW	0.96%
  Avatar	0.75%
  Bongo	0.72%
  Archie	0.43%
  Slave Labor	0.34%
  ADV	0.33%
  Kenzer	0.30%
  Oni	0.26%
  MV Creations	0.24%
  Antarctic	0.22%
  Aspen	0.21%
  ComicsOne	0.17%
  Abstract	0.17%
  Vanguard	0.17%
  Astronauts in Trouble	0.15%
  Basement	0.13%
  Mirage	0.12%
  Dork Storm	0.10%
  Moonstone	0.10%
  Aardvark-Vanaheim	0.08%
  Dynamic Forces	0.08%
  Fantagraphics	0.08%
  Top Shelf	0.08%
  CPM	0.06%
  Radio	0.06%
  Humanoids	0.05%
  NBM	0.05%
  Alternative	0.04%
  Com X	0.04%
  Beckett	0.04%
  Viper	0.03%
  Angel Gate	0.03%
  Games Workshop	0.02%
  Exhibit A	0.02%

  
  

  THE FINE PRINT

  The monthly sales estimates at right are for items shipped by Diamond Comic Distributors, the largest comic-book distributor in North America.

  
  

  Diamond does not publish sales figures; instead it publishes "indexed" sales tables, in which it keys orders for all comics it lists sales for to a single comic book (usually Batman), with one “order index point” being equal to 1% of that title’s orders.

  
  

  Along with other methods, we use the actual Diamond final orders from titles to approximate what an order index point equals each month.The result is applied to the Diamond charts to produce the estimates seen at right.

  
  

  The figures represent only those comics and graphic novels that Diamond shipped to North American retailers in the calendar month. While Diamond's sales represent the majority of periodicals in circulation, they are a smaller portion of the overall graphic novel market.

  
  

  An item may appear in more than one month's charts due to reorders; for a better idea of a comic book's overall sales, look for its end-of-year sales in the Year Overview section, where available.

  
  

  More information can be found in the FAQ section.