Comichron

 

Comic Book Sales by Year

Yearly comic book sales can be calculated in a number of ways. The data currently on Comichron comes in three varieties:


INDUSTRY-WIDE REPORTS

The most all-inclusive information we have comes in our Industry-Wide Reports, which beginning with 2013 Comichron has collaborated on with ICV2.com in order to include not just the comics shop market, but also the book channel and digital sales. You can find these reports here:

2013 Report
2014 Report
2015 Report
2016 Report
2017 Report
2018 Report
2019 Report
2020 Report
2021 Report



POSTAL STATEMENTS

Year-by-year rankings of the sales figures found in comics publishers' Statements of Ownership, beginning in 1960. Some of that material can be found in our Postal Data Repository, also reachable by the annual links here:

1960 Postal Data
1961 Postal Data
1962 Postal Data
1963 Postal Data
1964 Postal Data
1965 Postal Data
1966 Postal Data
1967 Postal Data
1968 Postal Data
1969 Postal Data

Comichron has on hand more than 99% of the existing postal data for comics. More will be posted in the future.




Support Comichron's research on Patreon!



AGGREGATED MONTHLY DISTRIBUTOR SALES DATA

Aggregated monthly data, combining the preorders and final orders from Diamond Comic Distributors and other distributors to the North American comics shop market for each month from 1996 to present.

The below charts collect the comics shop market data I've calculated across time. The widest grouping, visible below in black, has the widest margin of error; in addition to including the more solid estimates of comics-shop sales, guesses at returnable newsstand comics sales and returnable bookstore trade paperback sales are included.

The most reliable figures are the smaller groupings. These are calculated based on all the public reports issued by Diamond for comics shop sales in each month. The biggest such figure captures all comics, trade paperbacks, and magazines sold by Diamond in a year. As what Diamond has reported from year to year has changed, figures are not available for every category for every year.

2020 calculations will become available later in 2021.

Estimated OVERALL North American Market size, including both print and digital estimates by Comichron and ICV2.com DIGITAL sales for Comics (not counting subscription services) in North America, as calculated by ICV2.com (est.):
2011 $715 million $25 million
2012 $805 million
$70 million
2013 $870 million
$90 million
2014 $935 million
$100 million
2015 $1.03 billion
$90 million
2016 $1.085 billion $90 million
2017 $1.015 billion $90 million
2018 $1.095 billion $100 million
2019 $1.21 billion $90 million
2020 $1.28 billion $160 million
2021 $2.075 billion $170 million
Estimated OVERALL North American Market size, including estimates for newsstand comics and book channel TPB sales (*joint calculation by Comichron and ICV2) OVERALL North American Dollar Sales for Comics, Trade Paperbacks, and Magazines sold by Diamond Comic Distributors to comic book stores (est.):
1997 $300-320 million  
1998 $280-300 million  
1999 $270-290 million  
2000 $255-275 million  
2001 $260-285 million  
2002$300-330 million n/a
2003 $350-400 million $310.6 million
2004 $420-480 million $328.25 million
2005 $475-550 million $352.33 million
2006$575-640 million $395.55 million
2007 $660-700 million $430.00 million
2008 $680-710 million $436.6 million
2009 $650-700 million $428 million
2010 $660-690 million $419 million
2011 $690 million* $414 million
2012 $735 million*
$474.61 million
2013 $780 million*
$517.66 million
2014 $835 million*
$540.38 million
2015 $940 million*
$579.12 million
2016 $995 million* $580.91 million
2017 $925 million* $522.25 million
2018 $995 million* $516.59 million
2019 $1.12 billion*
$528.11 million
2020 $1.12 billion*
$440 million (includes other distributors)
2021 $1.905 billion* $705 million (includes other distributors)
Dollar Sales for All Diamond's Comics (est., based on Diamond's reports): Dollar Sales for Diamond's Top 300 Comic Books from each month (est.)
1997
$244.39 million
1998
$210.65 million
1999
$202.54 million
2000
$190.75 million
2001
$186.98 million
2002
$196.65 million
2003
$207.19 million
2004
$213.24 million
2005
$221.73 million
2006
$252.18 million
2007
$270.00 million
2008
$263.00 million
2009 $279 million
$257.88 million
2010 $266 million
$245.72 million
2011 $269 million
$248.44 million
2012 $310 million $285.02 million
2013 $341 million
$308.71 million
2014 $355 million $313.08 million
2015 $388 million $353.18 million
2016 $382 million
$344.28 million
2017 $346 million
$308.41 million
2018 $348 million
$319.13 million
2019 $361 million $334.09 million
2020 $285 million (includes other distributors) Diamond did not publish Top 300s for all months
2021 $435 million (includes other distributors) Diamond did not publish Top 300s for all months
Unit Sales for All Diamond's Comics (est., based on Diamond's reports): Unit Sales for Diamond's Top 300 Comic Books from each month (est.):
1997
100.32 million copies
1998
84.45 million copies
1999
78.08 million copies
2000
69.26 million copies
2001
66.92 million copies
2002
70.27 million copies
2003
73.02 million copies
2004
74.14 million copies
2005
76.13 million copies
2006
81.85 million copies
2007
85.27 million copies
2008
81.34 million copies
2009 78.4 million copies 74.88 million copies
2010 73.8 million copies 69.20 million copies
2011 77.2 million copies 72.13 million copies
2012 86 million copies 80.55 million copies
2013 91.8 million copies 84.51 million copies
2014 92 million copies 82.65 million copies
2015 98 million copies 89.17 million copies
2016 99 million copies 89.35 million copies
2017 89.4 million copies 79.74 million copies
2018 84.4 million copies 77.48 million copies
2019 83.2 million copies
76.92 million copies
2020 63.2 million copies
Diamond did not publish Top 300s for all months
2021 94 million copies Diamond did not publish Top 300s for all months
Dollar Sales for Diamond's Top Trade Paperbacks from each month (est.): Combined Dollar Sales for Diamond's Top 300 Comics and Top TPBs from each month (est.)
1997 n/a n/a
1998 $15.84 million $226.49 million
1999 $17.31 million $219.85 million
2000 $19.20 million $209.95 million
2001 $20.51 million $207.49 million
2002 $32.64 million $229.29 million
2003 $30.73 million $237.92 million
2004 $40.99 million $254.36 million
2005 $45.84 million $267.57 million
2006 $48.45 million $300.63 million
2007 $57.15 million $327.1 million
2008 $59.57 million $327.65 million
2009 $77.65 million $335.47 million
2010 $76.31 million $321.98 million
2011 $70.06 million $318.5 million
2012 $84.57 million $369.59 million
2013 $93.91 million $402.31 million
2014 $88.82 million $401.88 million
2015 $89.43 million $442.6 million
2016 $93.72 million $437.38 million
2017 $88.12 million $396.56 million
2018 $73.56 million $392.89 million
2019 $70.54 million $404.65 million
2020 Diamond did not publish Top 300s for all months Diamond did not publish Top 300s for all months
2021 Diamond did not publish Top 300s for all months Diamond did not publish Top 300s for all months
Average price of comic books in Diamond's Top 300 from each month: Average price of comic books in Diamond's Top 300 from each month, weighted by orders:
1997 $2.62 $2.44
1998 $2.71 $2.49
1999 $2.88 $2.59
2000 $2.95 $2.75
2001 $3.10 $2.79
2002 $3.07 $2.67
2003 $3.06 $2.84
2004 $3.14 $2.88
2005 $3.15 $2.91
2006 $3.24 $3.08
2007 $3.27 $3.17
2008 $3.34 $3.23
2009 $3.47 $3.44
2010 $3.58 $3.55
2011 $3.49 $3.44
2012 $3.54 $3.57
2013 $3.61 $3.65
2014 $3.77 $3.79
2015 $3.83 $3.96
2016 $3.89 $3.85
2017 $3.91 $3.86
2018 $4.00 $4.12
2019 $4.13 $4.33
2020 Diamond did not publish Top 300s for all months $4.37 (based on all comics)
2021 Diamond did not publish Top 300s for all months $4.46 (based on all comics)

Note that in the charts above, Diamond from time to time increased the number of trade paperbacks it was reporting on. In 2008, the first 10 months it reported its Top 100, while in the last two months it reported its Top 300. In 2009, the total sum was higher only because the 2009 figure includes Top 300s from all 12 months (and thus figures on 2,000 more trade paperback releases). The links below go to individual yearly pages where that has been allowed for, and apples-to-apples comparisons can be seen.

Beginning with 2011, the "overall" computations are the result of a collaboration with ICv2.com.

The individual pages for each of these years can be found by clicking the links below. Remember that these pages only show what the comics shops of North America ordered, whereas the Statements of Ownership report sales through all channels. More years coming soon!

1984 Direct Market Sales
1985 Direct Market Sales
1986 Direct Market Sales
1987 Direct Market Sales
1988 Direct Market Sales
1989 Direct Market Sales
1990 Direct Market Sales
1991 Direct Market Sales
1992 Direct Market Sales
1993 Direct Market Sales
1994 Direct Market Sales
1995 Direct Market Sales
1996 Direct Market Sales
1997 Direct Market Sales
1998 Direct Market Sales
1999 Direct Market Sales
2000 Direct Market Sales
2001 Direct Market Sales
2002 Direct Market Sales
2003 Direct Market Sales
2004 Direct Market Sales
2005 Direct Market Sales
2006 Direct Market Sales
2007 Direct Market Sales
2008 Direct Market Sales
2009 Direct Market Sales
2010 Direct Market Sales
2011 Direct Market Sales
2012 Direct Market Sales
2013 Direct Market Sales
2014 Direct Market Sales
2015 Direct Market Sales
2016 Direct Market Sales
2017 Direct Market Sales
2018 Direct Market Sales
2019 Direct Market Sales
2020 Direct Market Sales
2021 Direct Market Sales
2022 Direct Market Sales