Vampirella Sales Figures
Circulation as Reported in Publishers' Statements of Ownership
Filed with the United States Postal Service
Vampirella was a black-and-white horror comics anthology title, like its sister publications at Warren Publishing, Creepy and Eerie. The sultry titular character starred in the main story of each issue and served as the host for the other features.
Warren declared bankruptcy shortly after the final issue of Vampirella, and Harris Publications acquired the rights to the title, publishing several comics series and mini-series as well as reprints of the original Warren material.
Dynamite Entertainment acquired the rights to Vampirella in early 2010 and launched a number of reprint volumes, as well as new stories. Some direct-market only information on these later series is available in the monthly reports.
—John Jackson Miller
| 1973 | 1974 | 1975 | 1976 | 1977 | |
|---|---|---|---|---|---|
| Issue Statement appearing in: | #42 May | #49 March | #58 March | #67 March | |
| Date of filing: | 10/1/74 | 10/1/75 | 10/1/76 | 11/30/77 | |
| Issues published during year: | 9 | 9 | 9 | 9 | |
| Annual subscription price: | $10.00 | $12.00 | $12.00 | ||
| Cover price during year: | $1.00 | $1.25 | $1.50 | $1.50 | |
| Total Copies PRINTED (avg): | 170,850 | 175,150 | 162,740 | 165,400 | |
| Sales through DEALERS (avg): | 93,960 | 96,330 | 89,510 | 90,970 | |
| Sales by SUBSCRIPTION (avg): | 1,775 | 1,200 | 1,215 | 1,155 | |
| Total PAID circulation (avg): | 95,735 | 97,530 | 90,725 | 92,125 | |
| Samples by MAIL (avg): | 100 | 90 | 75 | 85 | |
| Samples OUTSIDE mail (avg): | 0 | 0 | 0 | 0 | |
| Total FREE circulation (avg): | 100 | 90 | 75 | 85 | |
| TOTAL DISTRIBUTION: | 95,835 | 97,620 | 90,800 | 92,210 | |
| Copies not distributed (office): | 37,428 | 42,500 | 39,390 | 40,110 | |
| Copies not distributed (RETURNS): | 37,857 | 35,030 | 32,550 | 33,080 | |
| Reported % Paid/Requested: | |||||
| % of RUN RETURNED: | 22.2% | 20.0% | 20.0% | 20.0% | |
| Copies existent: | 133,263 | 140,120 | 130,190 | 132,320 | |
| SELL-THROUGH at RETAIL: | 56.0% | 55.7% | 55.7% | 55.7% | |
| 1978 | 1979 | 1980 | 1981 | 1982 | |
| Issue Statement appearing in: | #76 March | #85 March | #94 March | #104 April | #112 March |
| Date of filing: | 9/30/78 | 9/30/79 | 9/30/80 | 9/28/81 | 10/1/82 |
| Issues published during year: | 9 | 9 | 9 | 9 | 9 |
| Annual subscription price: | $12.00 | $16.00 | $16.00 | $16.00 | $18.00 |
| Cover price during year: | $1.50 | $2.00 | $1.95 | $2.00 | $2.50 |
| Total Copies PRINTED (avg): | 166,395 | 161,745 | 137,345 | 129,311 | 123,592 |
| Sales through DEALERS (avg): | 95,515 | 88,960 | 75,540 | 71,121 | 67,975 |
| Sales by SUBSCRIPTION (avg): | 1,035 | 1,090 | 928 | 802 | 753 |
| Total PAID circulation (avg): | 92,550 | 90,050 | 76,468 | 71,923 | 68,728 |
| Samples by MAIL (avg): | 96 | 109 | 105 | 81 | 257 |
| Samples OUTSIDE mail (avg): | 0 | 0 | 0 | 0 | 0 |
| Total FREE circulation (avg): | 96 | 109 | 105 | 81 | 257 |
| TOTAL DISTRIBUTION: | 92,646 | 90,159 | 76,573 | 72,004 | 68,985 |
| Copies not distributed (office): | 40,469 | 39,236 | 33,303 | 31,445 | 1,235 |
| Copies not distributed (RETURNS): | 33,280 | 32,350 | 27,469 | 25,862 | 53,372 |
| Reported % Paid/Requested: | |||||
| % of RUN RETURNED: | 20.0% | 20.0% | 20.0% | 20.0% | 43.2% |
| Copies existent: | 137,115 | 129,395 | 109,876 | 103,449 | 70,220 |
| SELL-THROUGH at RETAIL: | 55.6% | 55.7% | 55.7% | 55.6% | 55.6% |
Statement history
Warren didn't begin publishing sales figures for Vampirella until 1974, well into the series' 112-issue run. The final issue ran with the title's last circulation statement.
Understanding Statements of Ownership
The figures above are taken directly from the annual Statements of Ownership, Management, and Circulation filed by publishers with the United States Postal Service. The sales figure is the Average Paid Circulation figure and includes all copies sold through newsstands, comics shops, and postal subscription. It does not count copies the publisher gave away for free, or copies that were kept for office use.
More information can be found in the FAQ section.
