November 2007 comics sales down slightly

by John Jackson Miller


November orders for the comics industry slipped versus the same month last year for comic books, but were up strongly for trade paperbacks. Sales figures for the month appear here.

Unit and dollar sales for the Top 300 comics were down 13% and 12% respectively; this November had four shipping weeks versus five in November 2006. DC again led Marvel in the number of items in the Top 300, placing 100 versus Marvel’s 83; Marvel nonetheless led in every market-share category tracked.

The market continues on track for a growth year in all categories.

Unit Sales for Diamond’s Top 300 Comic Books (est.): 6.95 million copies
Dollar Sales for Diamond’s Top 300 Comic Books (est.): $21.75 million

Dollar Sales for Diamond’s Top 100 Trade Paperbacks (est.): $5.99 million
Combined Dollar Sales for Diamond’s Top 300 Comics and Top 100 TPBs (est.): $27.74 million

OVERALL U.S. Dollar Sales for Diamond’s Comics, Trade Paperbacks, and Magazines (est.): $36.27 million

Average price of comic books in Diamond’s Top 300: $3.17
Average price of comic books in Diamond’s Top 300, weighted by orders: $3.13

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