It gets further into the copies that Western Publishing commissioned — the so-called “Whitman variants,” which is an a propos term despite the fact that the Whitman logo does not appear on the comics themselves. As illustrated in my piece in Comics Buyer’s Guide #1609, while these “fat diamond” copies of Marvel comics may at some point have been sold to direct market stores, the existence of this printing seems to spring strictly from Western/Whitman, as evidenced by the fact that the whole Marvel line was dumped by Whitman in late 1977 while they were printing more Star Wars reprints!
Fun stuff, and Overstreet is required reading in any event!
Comichron founder John Jackson Miller has tracked the comics industry for more than 25 years, including a decade editing the industry’s retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises.
He is the author of novels including Star Wars: Kenobi, Star Wars: A New Dawn, Star Trek: Discovery – The Enterprise War, and his latest release, Star Trek: Discovery – Die Standing. Read more about them at his fiction site.
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