2009 end-of-year sales revised

With more complete publisher information available, we’ve revised the final estimates for comics, trade paperback, and magazine orders placed through Diamond in December 2009 — and thus, for the entire year:

OVERALL DIAMOND SALES (including all comics, trades, and magazines)
December 2009: $35.67 million
Versus 1 year ago this month: -10%
Versus 5 years ago this month: +17%
4th Quarter 2009: $104.81 million, -9% versus 4Q 2008
2009 YEAR-END: Approximately $429.67 million, -2% vs. 2008, +30% vs. 2004

The small upward revision isn’t enough to help 2009 catch up with 2008, but we are now almost in line with 2007. As noted in our end-of-year report and its comments section, there’s a somewhat larger margin of error associated with the Overall statistic this year. The upshot remains: whatever happened at the cash register, retailers did not spend appreciably less building their comics inventories in 2009.

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