July 2014 comics market tops $53 million, most in Diamond Exclusive Era; Rocket Raccoon, Walking Dead lead lists

July in recent years has tended to be a month where things really get
going for comics; sales did indeed, reaching their highest dollar value
in the Diamond Exclusive Era which began in 1997. Comics shops in North
America ordered more than $53.6 million in comics, graphic novels, and
magazines, topping $50 million for the second time and besting October’s
previous Diamond-Era record of $50.3 million.

It was a five-week month against a five-week month, so that factor is not in play; what it was was a month in which a lot of new comics shipped. Diamond Comic Distributors shipped 530 new comic books in July, which is the highest figure seen since Diamond began releasing those statistics one year ago. The release of 312 graphic novels was also the highest seen in a year — and when one of those books is Walking Dead Vol. 21, it’s likely to be a decent July. The result was a month with the largest year-over-year change since last September: comics and graphic novel sales were up 14.52% over a year ago. The seven-month total has now topped $300 million, and is ahead 2.22% year-to-year.

The aggregate sales changes:

JULY
2014 VS. JUNE 2014
DOLLAR CHANGE UNIT CHANGE
COMICS 32.22% 29.25%
GRAPHIC
NOVELS
21.04% 24.64%
TOTAL
COMICS/GN
28.66% 28.88%
JULY
2014 VS. JULY 2013
COMICS 19.23% 14.73%
GRAPHIC
NOVELS
4.84% 4.59%
TOTAL
COMICS/GN
14.52% 13.87%
YEAR-TO-DATE
2014 VS. YEAR-TO-DATE 2013
COMICS 1.76% -3.16%
GRAPHIC
NOVELS
3.25% 5.27%
TOTAL
COMICS/GN
2.22% -2.51%

As has been reported elsewhere, a ginormous purchase of copies of Rocket Raccoon #1
was made by Loot Crate, a reseller that repacks pop cultural items to
sell to subscribers. Loot Crate has a Diamond account and buys
non-returnably like the other retailers — and so, like non-Direct Market
sellers like Hastings, its figures are reflected in the numbers. The Guardians of the Galaxy tie-in was the #1 comic book for the month.

The top-sellers:

TOP COMIC
BOOKS
PRICE VENDOR
1 ROCKET RACCOON
#1
$3.99 Marvel
2 BATMAN #33 $4.99 DC
3 AMAZING
SPIDER-MAN #4
$3.99 Marvel
4 ORIGINAL SIN #5 $3.99 Marvel
5 SPIDER-MAN 2099
#1
$3.99 Marvel
6 ORIGINAL SIN #6 $3.99 Marvel
7 JUSTICE LEAGUE
#32
$3.99 DC
8 GRAYSON #1 $2.99 DC
9 THE LEGENDARY
STAR-LORD #1
$3.99 Marvel
10 HARLEY QUINN #8 $2.99 DC
TOP GRAPHIC
NOVELS and TRADE PAPERBACKS
PRICE VENDOR
1 THE WALKING
DEAD VOL. 21: ALL-OUT WAR PART 2
$14.99 Image
2 AVATAR: THE
LAST AIRBENDER VOL. 8: RIFT PART 2
$10.99 Dark Horse
3 DEADLY CLASS
VOLUME 1: REAGAN YOUTH
$9.99 Image
4 SAGA VOLUME 1 $9.99 Image
5 BRYAN LEE
O’MALLEY: SECONDS GN
$25.00 Random House
6 DEADPOOL VOLUME
5: THE WEDDING OF DEADPOOL
$15.99 Marvel
7 SAGA VOLUME 3 $14.99 Image
8 STAR WARS: THE
LUCAS DRAFT
$19.99 Dark Horse
9 BATMAN VOLUME
1: THE COURT OF OWLS
$16.99 DC
10 LAZARUS VOLUME
2: LIFT
$14.99 Image

The market shares, which include Archie above 2% thanks to the Life with Archie issue:

DOLLAR
SHARE
UNIT SHARE
Marvel 35.09% 38.39%
DC 28.18% 31.32%
Image 9.25% 9.82%
IDW 5.21% 4.11%
Dark
Horse
5.02% 3.80%
Dynamic
Forces/Dynamite
2.18% 2.16%
Archie 2.04% 1.88%
Boom 1.76% 1.78%
Eaglemoss 1.05% 0.24%
Zenescope 1.05% 0.87%
Other 9.18% 5.62%

And here’s what Diamond shipped in the month:

Comics Shipped GNs Shipped Magazines Total
Shipped
Marvel 93 36 0 129
DC 97 31 0 128
Image 66 17 0 83
IDW 48 31 0 79
Dark
Horse
39 29 0 68
Dynamic
Forces/Dynamite
40 4 0 44
Boom 29 4 0 33
Zenescope 14 4 0 18
Archie 15 5 0 20
Eaglemoss 0 0 10 10
Other 89 151 39 279
Total 530 312 49 891

More next week…


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