Batman, Thanos keep strong summer for comics sales going in August

http://bit.ly/CCBatman34

After a summer of “bombshell” covers, anniversary covers, high-profile relaunches, and giant purchases by online retailers, August appears to have been something more resembling a generic month in the comics industry. Comic-book retailers purchased more than $41 million in comic books, trade paperbacks, and magazines in August 2014, according Comichron’s analysis of data released today by Diamond Comic Distributors. Dollar sales for the month were up 7.6% year over year, bringing annual sales to $344 million, up nearly 3% over 2013.


http://bit.ly/CCThanosJuly’s sales, the highest recorded dollar amount paid for comics and graphic novels in the seventeen-year long Diamond Exclusive Era, were boosted in part by a fifth week to the month, by the addition of thousands of Rocket Raccoon #1 copies bought by Loot Crate, and by DC’s Batman 75th Anniversary covers, among other things. August’s sales appear to have returned to a more regular pattern, with Batman #34 taking the top slot.

The leading new series launch  was DC’s Multiversity #1, in fourth place, with the Thanos: The Infinity Revelation hardcover from Marvel leading the graphic novel list.

The aggregate change statistics:

DOLLARS UNITS
AUGUST
2014 VS. JULY 2014
COMICS -23.77% -22.73%
GRAPHIC
NOVELS
-22.06% -20.96%
TOTAL
COMICS/GN
-23.26% -22.60%
AUGUST
2014 VS. AUGUST 2013
COMICS 7.30% 4.20%
GRAPHIC
NOVELS
8.31% 9.95%
TOTAL
COMICS/GN
7.60% 4.63%
YEAR-TO-DATE
2014 VS. YEAR-TO-DATE 2013
COMICS 2.40% -2.32%
GRAPHIC
NOVELS
3.81% 5.79%
TOTAL
COMICS/GN
2.84% -1.69%

PRODUCTS SHIPPED

Diamond shipped 778 new releases in August; all variants for a single title are counted together as one in the chart below. That’s 113 fewer releases than July, including 79 fewer comics and 32 fewer graphic novels; still, it’s 45 more comic books than were released last July. So 11% more comics came out this year versus last and 7% more comics units sold. Changes in the number of releases are  strongly tied to changes in overall performance; when trying to explain massive shifts one way or another, it is advisable to look there first.

PUBLISHER COMICS GRAPHIC
NOVELS
MAGAZINES TOTAL SHIPPED
DC 85 22 1 108
Marvel 78 29 0 107
Image  63 5 0 68
IDW 42 17 0 59
Dark Horse
Comics
36 18 0 54
Dynamite 25 12 0 37
Boom 23 9 0 32
Random House 1 27 0 28
Eaglemoss 0 0 25 25
Viz 0 24 0 24
Other 98 117 21 236
TOTAL 451 280 47 778

MARKET SHARES
Marvel led in both unit and dollar shares. Remember, this chart includes magazine sales, which is why we see Eaglemoss in eighth. It shipped 25 magazines this month.

PUBLISHER DOLLAR
SHARE
UNIT SHARE
Marvel 34.27% 35.85%
DC 28.71% 32.56%
Image 8.83% 10.97%
IDW 5.43% 4.67%
Dark Horse 4.73% 4.03%
Dynamite 2.59% 2.40%
Boom 2.32% 2.14%
Eaglemoss 1.65% 0.43%
Random House 1.14% 0.38%
Viz 1.04% 0.42%
Other 9.28% 6.17%

TOP PRODUCTS

TOP COMIC BOOKS PRICE VENDOR
1 Batman #34 $3.99 DC
2 Amazing Spider-Man #5 $3.99 Marvel
3 Original Sin #7 $3.99 Marvel
4 Multiversity #1 $4.99 DC
5 Superior Spider-Man
#32
$4.99 Marvel
6 The Walking Dead #130 $2.99 Image
7 Harley Quinn #9 $2.99 DC
8 Amazing Spider-Man
#1.4
$3.99 Marvel
9 Guardians Of The
Galaxy #18
$3.99 Marvel
10 Batman Eternal #18 $2.99 DC
TOP GRAPHIC NOVELS PRICE VENDOR
1 Thanos: The Infinity
Revelation OGN Hc
$24.99 Marvel
2 Fables Volume 20:
Camelot
$19.99 DC
3 Deadpool Vs. Carnage $16.99 Marvel
4 Trillium $16.99 DC
5 Batman: Earth-One $12.99 DC
6 Guardians Of The
Galaxy Vol. 1: Cosmic Avengers
$19.99 Marvel
7 Saga Volume 3 $14.99 Image
8 Watchmen Hc $39.99 DC
9 Saga Volume 1 $9.99 Image
10 Saga Volume 2 $14.99 Image

The final estimates for August are expected next week.

Support research by Comichron on Patreon!