Comics shops order $579 million in comics, GNs in 2015, up 7%; Star Wars, Saga lead Top 10s

http://bit.ly/CCMarvSW1The comics market’s growth accelerated in 2015, with a strong finish
to the year helping to negate a weaker third quarter, according to
Comichron’s analysis of end-of-year data released by Diamond Comic Distributors.

Comics retailers ordered more than $579
million in comic books, graphic novels, and magazines from Diamond in
2015, beating last year’s total by 7.17% and resulting in the fourth
consecutive growth year for the comic-shop market. 2014’s rate of
increase was just 4%. The year finished slightly better than our
November projections expected; we’ll see the December 2015 report later
in the week, but the month would seem
to have beaten the pace set in December 2014. 

Diamond reported that comics retailers ordered more than 98 million comic books in 2015,
up from 92 million copies in 2014. This is the first time Diamond has
ever released its overall end-of-year unit sales numbers, and it tells
us at last how much exists outside the Top 300s each month. In 2014,
Diamond’s Top 300 each month accounted for 82.65 million copies, meaning
that about 11% of units exist outside the list each month. That’s
reasonably close to our previous projections here. We’ll know 2015’s Top
300 figures for sure when December is released, but odds are we’ll be
looking at a similar ratio falling outside the Top 300s.

If the $3.95 average comic book price seen through November holds, then there’s another estimate we can finally perform: that Diamond’s comic books alone accounted for $387 million in 2015, or 66.8% of its comics-and-graphic-novel sales. This is almost exactly the two-thirds figure we’ve estimated at Comichron for a long time.

Diamond
reported that its dollar sales for periodicals grew by 8.99%, a big
jump from 2014’s growth rate of 4%. That percentage change figure also
suggests 2014’s total for comics was $355 million — or about 65.7% of
the Diamond’s print sales that year. That again would track: periodical
comics had a better year this year than graphic novels did, relatively,
so their share of Diamond’s shipments would likely have grown.

Going further back, the new information allows for additional new
historical calculations, once we apply the end-of-year percentage
changes which the distributor first made available in 2010:

ALL PERIODICAL COMICS SOLD BY DIAMOND
2009: 78.4 million copies — Total retail: $279 million
2010: 73.8 million copies — Total retail: $266 million
2011: 77.2 million copies — Total retail: $269 million
2012: 86 million copies — Total retail: $310 million
2013: 91.75 million copies — Total retail: $341 million
2014: 92 million copies — Total retail: $355 million
2015: 98 million copies — Total retail: $387 million

We’ll be adding those calculations to our Yearly Sales Data page.

Back to to 2015. To no one’s surprise, Marvel’s Star Wars #1,
with dozens of variant covers and more than a million copies shipped,
was the #1 comic book title of the year, having outsold everything in
the last 20 years. Highlighted titles were the top-sellers in their
individual months:

Top comic books of 2015
Comic
Book
Price Publisher
1 Star Wars #1* $4.99 Marvel
2 Secret Wars #1 $4.99 Marvel
3 Bravest Warriors:
Tales From Holo John #1*
$4.99 Boom
4 Orphan Black #1* $3.99 IDW
5 Dark Knight III: The Master Race #1 $5.99 DC
6 Star Wars Vader Down
#1
$4.99 Marvel
7 Darth Vader #1 $4.99 Marvel
8 Spider-Gwen #1 $3.99 Marvel
9 Invincible Iron Man #1 $3.99 Marvel
10 Princess Leia #1 $3.99 Marvel

The asterisks refer to comics that had
outsized boosts from external repackagers whose books were shipped to
them through Diamond. Star Wars #1 was boosted by a Loot Crate version but would likely have topped the list in any event; Bravest Warriors: Tales from Holo John #1 and Orphan Black #1 would not have made the list, had their Loot Crate copies not been included.


http://bit.ly/CCSagaV4According
to Comichron’s sources, other publishers are following DC’s lead of sending
their comics directly to Loot Crate and similar repackagers, so Loot
Crate’s outsized impact on the Diamond charts may finally be done,
except where it appears in comparisons with the past. Comichron’s
analysis of the wholesale dollar sales rankings suggest that handling Loot Crate
issues couldn’t have been earning Diamond much money at all, if any—so
the removal of these copies from direct market calculations ultimately
doesn’t mean a lot for the distribution side of things.

Diamond’s
graphic novel dollar sales were up by 3.14% in 2015; that represents a
slowdown from 2014’s 5.18% category increase. Diamond reported an
end-of-year unit figure here, too, of just over 8 million graphic novels
shipped. It’s harder to convert that back into dollars because of the
wide range of graphic novel prices — but there’s $192 million left over
for graphic novels and magazines, and graphic novels would take the
lion’s share of it. And — again as we’ve suggested often here — at least
half of graphic novel sales by volume come from the titles below the
Top 300 each month.

The top graphic novels list includes several familiar titles:

Top graphic novels of 2015
Graphic
Novel
Price Publisher
1 Saga Vol. 4 $14.99 Image
2 Saga Vol. 1 $9.99 Image
3 Saga Vol. 5 $14.99 Image
4 Civil War $24.99 Marvel
5 The Walking Dead Vol.
23: Whispers Into Screams
$14.99 Image
6 Batman: The Killing
Joke Special Edition HC
$17.99 DC
7 Saga Vol. 2 $14.99 Image
8 The Walking Dead Vol.
1: Days Gone Bye
$14.99 Image
9 Saga Vol. 3 $14.99 Image
10 Star Wars Volume 1:
Skywalker Strikes
$19.99 Marvel

That’s all five Saga volumes in the Top 10 — and this is the seventh year in a row that Walking Dead Vol. 1 has made the Top 10.

On to the market shares:

Comic-shop market market shares, 2015
Dollar
share
Unit share
Marvel 38.74% 41.82%
DC 25.75% 27.35%
Image 9.93% 10.70%
IDW 5.59% 4.87%
Dark Horse 3.79% 3.10%
Boom 2.28% 2.46%
Dynamite 1.99% 1.79%
Titan 1.03% 0.95%
Eaglemoss 0.94% 0.20%
Viz 0.93% 0.35%
Other 9.00% 6.41%
The order of the top five are unchanged, with Marvel picking up four dollar share points and DC shedding three. Image picked up less than a percentage point and Dark Horse dropped by a slightly larger amount in its first year without Star Wars comics. IDW was little changed. Boom passed Dynamite to take sixth; Dynamite lost about half a point. The highest new entry in the top 10 this year was Titan, which added the Doctor Who license. Avatar and Random House dropped out of the Top 10, while toy magazine publisher Eaglemoss and manga publisher Viz returned to the list. See last year’s report here.
Finally, Diamond released the tally of new releases for the year. This
accounting includes titles invoiced for the first time in the year:
variant covers at the same price point count as the same book, while
variants at different prices are counted separately.
Publisher Comics
shipped
Graphic
Novels shipped
Magazines
shipped
Total
shipped
Marvel 917 390 2 1309
DC 963 331 6 1300
Image 773 187 0 960
IDW 527 265 0 792
Dark
Horse
378 234 0 612
Boom 385 94 0 479
Dynamite 301 68 0 369
Viz 0 270 0 270
Titan 120 67 35 222
Eaglemoss 0 0 152 152
Other 1157 1518 315 2990
Total 5521 3424 510 9455

The number of overall titles shipped didn’t change much at all from 2014 — slightly fewer — but the differences in release slates can be seen more easily by publisher. Image offered 8% more comics and 24% more graphic novels than in did in 2014, and Boom’s comics output increased by 9% while its TPB output went up by 15%. Marvel and IDW’s output was basically unchanged.

DC shipped 13% fewer comics than in 2014, 963 versus 1,107, perhaps as a consequence of its West Coast move, and Dark Horse’s periodical comic output dropped 9%, offering 378 comics against 432 from 2014. Dynamite offered 18% fewer comics in 2015, but the number of graphic novels it released increased by 19%.

Check back here in the following days to see updated additional materials about 2015. We expect by Friday to have the December preliminary report and the Top Comics of the Century pages updated, and then next week sees the release of the full December data, making possible the Top Thousand charts we usually do.

UPDATE: The preliminary December data is now online, as are the full estimates.

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