
As reported here on Friday, the momentum in Direct Market stores’ purchases of comics and graphic novels from Diamond Comic Distributors hit a bump in November due, in part, to significantly smaller slates from comics publishers. Click to visit our page for November 2018 comics sales estimates.
Already at a disadvantage against November 2017, which had one more shipping week, November 2018 saw 121 fewer comics released, a drop of 22% and the smallest new comics slate since April 2016, before the DC Rebirth event began. Marvel‘s 79 new comic books was its lowest number of new releases since October 2015 — and DC’s 67 new comics were down from 95 the previous year. (Note that the number of items retailers had to choose from didn’t necessarily go down; all variants are merged in these calcuations.)

Despite the month’s drop overall and its smaller slate, Marvel actually had a better month than it did the year before; its overall dollar sales were up 3%. The publisher had the top comic book in dollar and unit sales in Uncanny X-Men #1, priced at $7.99; it had North American orders topping 176,000 copies.
It was also a big month for Venom. In addition to the surprisingly strong performance of the character’s film in theaters, Marvel had the top graphic novel in Venom by Donny Cates Vol. 1 and a top-three new-comics finisher in Web of Venom: Carnage Born #1; it had sales topping 104,000 copies. Amazing Spider-Man #10 did better than #9 thanks to a J. Scott Campbell variant, seen at right.
It was a much softer month for DC comparatively, year-over-year, largely because of the aforemetioned smaller slate, but also because November 2017 saw the launch of Doomsday Clock. It did have a significant launch in The Green Lantern #1, which shipped more than 113,000 copies to North America.
November’s performance makes a return to a positive year saleswise in December more unlikely;
click to see some of our scenarios for 2018’s final totals. 2018 will join four other years in the last decade with sales either up by less than 2% or down by less than 2%; it will be a much smaller drop than we saw in 2017, regardless.
Here are the vital statistics for the month:
TOP 300 COMICS SHIPPED (in UNITS) |
||
November 2018 | 6.09 million copies | |
1 Year Ago | 6.53 million copies | -7% |
5 Years Ago | 6.62 million copies | -8% |
10 Years Ago | 5.76 million copies | +6% |
15 Years Ago | 6.08 million copies | 0% |
20 Years Ago | 6.49 million copies | -6% |
Top 500 Comics Shipped (Units) | 6.34 million copies | |
ALL Comics Shipped in Month (Units) |
6.44 million copies | -11% |
Year To Date | 0 million copies | |
1 Year Ago | 74.01 million copies | -3 |
5 Years Ago | 77.91 million copies | -8 |
10 Years Ago | 73.67 million copies | -3 |
15 Years Ago | 66.67 million copies | 7 |
ALL Comics Shipped Year to Date (Units) |
78.17 million copies | -6% |
TOP 300 COMICS SHIPPED (in DOLLARS) |
||
November 2018 | $25.88 million | |
1 Year Ago | $25.73 million | +1% |
5 Years Ago | $24.69 million | +5% |
10 Years Ago | $19.32 million | +34% |
15 Years Ago | $17.65 million | +47% |
20 Years Ago | $16.79 million | +54% |
Top 500 Comics Shipped (Dollars) |
$27 million | |
ALL Comics Shipped during Month (Dollars) |
-5% | |
Year To Date | $293.82 million | |
1 Year Ago | $286.32 million | +3% |
5 Years Ago | $284.16 million | +3% |
10 Years Ago | $237.58 million | +24% |
15 Years Ago | $189.11 million | +55% |
ALL Comics Shipped Year to Date (Dollars) |
+1% | |
TOP GRAPHIC NOVELS SHIPPED (in DOLLARS) |
||
November 2018 (Top 300 GNs) | $5.48 million | |
November 2018 (Top 100 GNs) |
$3.1 million | |
November 2018 (Top 50 GNs) |
$1.92 million | |
November 2018 (Top 25 GNs) |
$1.06 million | |
Versus 1 Year Ago |
$9.5 million | -43% |
Versus 5 Years Ago (Top 300) |
$7.37 million | -26% |
Versus 10 Years Ago (Top 100) |
$6 million | -48% |
Versus 15 Years Ago (Top 50) |
$3.31 million | -42% |
Top 500 Graphic Novel Shipped in Month (Dollars) |
$6.46 million | |
ALL Graphic Novel Shipped in Month (Dollars) |
-30% | |
Year To Date | $68.79 million | |
1 Year Ago | $81.54 million | -16% |
ALL Graphic Novel Dollars Shipped Year to Date (Dollars) |
-7% | |
TOP 300 COMICS plus TOP GNs SHIPPED (in DOLLARS) |
||
November 2018 (including Top 300 GNs) |
$31.36 million | |
November 2018 (including Top 300 GNs) |
$28.98 million | |
November 2018 (including Top 100 GNs) |
$27.8 million | |
November 2018 (including Top 25 GNs) |
$26.95 million | |
Versus 1 Year Ago |
$35.23 million | -11% |
Versus 5 Years Ago (Top 300) |
$32.06 million | -10% |
Versus 10 Years Ago (Top 50) |
$27.63 million | -6% |
Versus 15 Years Ago (Top 50) |
$20.96 million | +47% |
Top 500 Comics & Top 500 GNs Shipped in Month (Dollars) |
$33.46 million | |
All Comics & GNs Shipped in Month (Dollars) |
-14% | |
Year To Date | $362.81 million | |
1 Year Ago | $367.89 million | -1% |
ALL Comics & GNs Shipped Year to Date (Dollars) |
-1% | |
ALL COMICS AND GNs SHIPPED (in Dollars) |
||
November 2018 | $40,597,200.00 | |
Versus 1 Year Ago |
$46.99 million | -14% |
Versus 5 Years Ago |
$42.24 million | -4% |
Versus 10 Years Ago |
$33.06 million | +23% |
Year To Date | $478.98 million | |
1 Year Ago | $483.76 million | -1% |
TITLE SPECIFICS | ||
TOP SELLING COMIC BOOK | ||
Uncanny X-Men #1 |
176,125 copies at | $7.99 |
50th PLACE COMIC BOOK |
||
Marvel Knights 20th #2 |
36,094 copies at | $3.99 |
100th PLACE COMIC BOOK |
||
Supergirl #24 | 21,295 copies at | $3.99 |
150th PLACE COMIC BOOK |
||
Neil Gaiman American Gods My Ainsel #8 |
11,540 copies at | $3.99 |
200th PLACE COMIC BOOK |
||
Weatherman #6 | 7,350 copies at | $3.99 |
300th PLACE COMIC BOOK |
||
Night Moves #1 | 2,943 copies at | $3.99 |
400th PLACE COMIC BOOK |
||
Monstrous #1 | 1,107 copies at | $3.99 |
500th PLACE COMIC BOOK |
||
Amazing Spider-Man #8 |
391 copies at | $3.99 |
NEW RELEASE VOLUME |
||
New Comics Released |
423 | |
New Graphic Novels Released |
396 | |
New Magazines Released |
22 | |
Total New Print Items Released |
841 | |
PRICING | ||
Average Cover Price of Comics in the Top 300 |
$4.11 | |
Average Cover Price of Comics in the Top 300, weighted by orders |
$4.25 | |
Average Cover Price of Comics in the Top 25 |
$4.39 | |
Median Cover Price of Comics in the Top 300 |
$3.99 | |
Most Common Cover Price of Comics in the Top 300 |
$3.99 |
Comichron founder John Jackson Miller has tracked the comics industry for more than 25 years, including a decade editing the industry’s retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises.
He is the author of novels including Star Wars: Kenobi, Star Wars: A New Dawn, Star Trek: Discovery – The Enterprise War, and his upcoming release, Star Trek: Strange New Worlds – The High Country. Read more about them at his fiction site.
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