July 2021 Diamond comics sales estimates are out! X-Men #1 and Moon Knight #1 topped 200k copies in a $35.5 million month for the Top 300 comics and Top 300 graphic novels. That’s up 32% over the $27 million for the non-DC Top 300s in July 2019. Find July’s chart here.
To clarify the comparatives: We’re taking the Top 300 grouping for July 2019 (seen at http://bit.ly/Jul19Comics), knocking out all the DC books, and then refilling the rest of the Top 300s with non-DC items. You can see an example on this July’s page of what that means for just the Top 10s. It gives us as close a comparison as we can get, imagining what if DC wasn’t around for Diamond back then, either.
And in a first after doing these charts for 25 years, a book of mine, Marvel’s Star Wars Legends Omnibus: The Old Republic Vol. 1, led graphic novel sales in units and dollars. Definitely a strange feeling, but I’m thankful to everyone who supported the book.
These are just the Diamond charts; our charts merging our projections for DC comics sales will appear later this week at http://bit.ly/Jul21Comics.
Comichron founder John Jackson Miller has tracked the comics industry for more than 25 years, including a decade editing the industry’s retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises.
He is the author of novels including Star Wars: Kenobi, Star Wars: A New Dawn, Star Trek: Discovery – The Enterprise War, and his upcoming release, Star Trek: Strange New Worlds – The High Country. Read more about them at his fiction site.
Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!