Toys, comics, and irony: Hasbro’s TV network
The news today that Hasbro and Discovery Networks are teaming to create a new network to showcase Hasbro properties recalled an earlier connection with comics — famously, Hasbro’s role in creating what was likely the most expensive advertising campaign for individual comic books, ever. In 1999’s Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, … Read more