Disney buys Marvel: Historical notes on a historic pairing

According to Wall Street sources, the Walt Disney Company will acquire Marvel Entertainment Inc. for $4 billion in stocks and cash. Comics industry observers and fans alike are already discussing the potential implications of the news, and will be for days — but at first blush, it appears to complete, in an ironic way, a … Read more

Toys, comics, and irony: Hasbro’s TV network

The news today that Hasbro and Discovery Networks are teaming to create a new network to showcase Hasbro properties recalled an earlier connection with comics — famously, Hasbro’s role in creating what was likely the most expensive advertising campaign for individual comic books, ever. In 1999’s Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, … Read more

Marvel closes up 15% on 4Q 2008 report

Something actually went up on Wall Street: The market evidently liked what it heard in Marvel‘s quarterly report for the fourth quarter of 2008, with the stock closing up more than 15% to $27.55 after the earnings call. Marvel’s third quarterly report had topped Wall Street estimates; so, too, did this one, with Reuters reporting … Read more