The Circulating American Magazines Project: Best practices for use of its comics data

Marvel’s ABC Statement for the first half of 1962 Over the last two decades, Russ Maheras, Jonathan Hoyle, and I have visited the offices of the Audit Bureau of Circulation at various times, using the old microfilm viewer to capture comics sales data. It’s provided a glimpse into a time in comics history when advertising sales were … Read more

More thoughts on comics industry profits vs. revenue across time

Following my quick analysis yesterday of the 1948 sales figures discovered by Tim Stroup, some have suggested that suggesting the industry is “more profitable” today is too strong. My old colleague from Comics Buyer’s Guide John Diser notes that advertising revenues would certainly have been greater; and Chuck Dixon reminds that publishers owned their own … Read more